Responsibilities

• Create, execute, and measure marketing campaigns via public relations, advertising, events, and digital marketing to nurture, acquire, and retain customers throughout the entire lifecycle.
• Manage marketing budget by working in collaboration with senior leadership.
• Direct digital marketing strategy including creation of content for web sites, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation.
• Direct the creation, development, scheduling, and distribution of marketing collateral, including brochures, photos, videos, presentations, and more to support sales team efforts.
• Oversee public relations efforts to identify and deliver press releases, articles, white papers, case studies, interviews, and thought leadership/subject matter expertise to strengthen brand awareness.
• Manage advertising insertion orders and materials with various industry publications.
• Manage relationships with key trade publications, online directories, and various other media outlets.
• Help maintain consistent brand standards in all mediums including print, digital, documentation, machinery, apparel, and more.
• Manage agency/vendor relationships for branding, advertising, search marketing, and public relations.
• Coordinate machinery photography and videography shoots, including editing assets for print and digital uses.

Requirements

• excellent writing skills
• digital capabilities
• experienced Marketing Specialist
• ability to execute marketing plans

Preferred

Benefits

• comprehensive medical/dental/vision programs, as well as life insurance, disability insurance, paid time off programs, a retirement savings plan with a company match, and a wellness program.
• there is no waiting period for benefits – you are eligible on your first day of employment!