Responsibilities

• Monitor daily lead performance across your OpCos by source, flag anomalies early, and identify which companies need the most attention each day.
• Prepare and present at the weekly OpCo Lead Review, covering leads, spend, booked jobs, booking rate, revenue, and ROAS.
• Facilitate monthly performance reviews for priority OpCos and produce monthly summary communications for others, with quarterly check-ins.
• Serve as the day-to-day marketing point of contact for Western Region OpCo leadership and office teams.
• Translate marketing performance data into plain-language insights and actionable recommendations for non-marketing audiences.
• Set and maintain clear communication boundaries with OpCo staff, with support from the Marketing Manager as needed.
• Bring data and a recommendation to every OpCo conversation. Status updates alone are not sufficient.
• Monitor performance across paid and organic channels including Google Ads, LSA, Yelp, Angi, Meta, and direct mail, coordinating with channel specialists to address gaps and opportunities.
• Coordinate with SEO specialists on content priorities, keyword targeting, and organic lead performance.
• Collaborate with vendors and internal team members to ensure timely execution of campaigns and initiatives.

Requirements

• 3+ years of marketing experience in home services (plumbing, HVAC, electrical) or 5+ years in local or multi-location marketing with demonstrated results.
• Proven ability to work across a portfolio of brands or locations simultaneously, each with its own market dynamics and stakeholders.
• Working knowledge of Google Ads, LSA, Yelp, Angi, and Meta as performance channels; experience monitoring and interpreting paid media results.
• Experience with SEO fundamentals, local search, and collaboration with SEO specialists or agencies.
• Strong analytical skills with the ability to identify trends, flag anomalies, and connect data to business outcomes.
• Excellent written and verbal communication skills, with the ability to present data and recommendations clearly to non-marketing audiences including OpCo GMs and office leads.
• Self-directed and comfortable working independently in a structured, remote environment.
• Exceptional organizational and project management skills; ability to manage multiple OpCos and initiatives without being told what to prioritize.

Preferred

• Hands-on experience with ServiceTitan, including pulling Campaign Summary Reports and interpreting booking rate and lead data by business unit.
• Experience with project management platforms (Smartsheet, Asana, or similar).