Responsibilities

• Content Creation to Fuel Demand Generation & Advertising Campaigns
• Develop compelling copy that fuels demand generation and advertising campaigns.
• Focus on crafting high-impact content for digital ads, landing pages, email campaigns, and other marketing assets that attract, engage, and convert prospects.
• Strong writing skills with an understanding of marketing strategy and audience psychology. Content Development & Storytelling
• Write newsletter articles, blog posts, and product-focused stories based on input from subject matter experts (SMEs).
• Conduct SME interviews to uncover insights, angles, and compelling storylines.
• Translate technical, product, or tax/accounting concepts into approachable, engaging content.
• Ensure content aligns with product marketing strategy and supports revenue and growth goals.
• Content Marketing & Lifecycle Program Execution
• Support ongoing operations for the Account Bulletin and similar customer communication programs, including scheduling, drafting, and proofing.

Requirements

• Exceptional Writing: Strong portfolio demonstrating high impact content, editorial skill, narrative structure, clarity, and storytelling ability.
• Journalistic Mindset: Curious interviewer; able to extract insights and craft engaging narratives from SME conversations.
• Marketing Fundamentals: Understanding of marketing concepts, customer lifecycle, and content strategy.
• Project & Time Management: Ability to manage multiple deadlines with strong attention to detail.
• Communication: Clear, proactive communicator across verbal and written channels.
• Research Skills: Ability to gather insights, perform initial research, and produce drafts based on complex topics.
• Microsoft Office Suite (Word, PowerPoint, Excel) Familiarity with basic HTML, Experience with marketing automation and CMS tools (Pardot and Sitecore preferred, but training available)

Preferred

• the ideal candidate is a writer through and through and having a reporter's mindset is a plus-someone who loves digging for insights, interviewing internal experts, and turning complex topics into clear, persuasive narratives.