Marketing Specialist, New Markets and Acquisitions

New Jersey, USA (Hybrid)

Salary Not AvailableMid Level4+ years expUnavailable

Posted 5 months ago

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Job Summary

Drive local market marketing for clinic onboarding and multi-channel campaigns across digital, traditional, and local channels.

  • Own GTM activities and campaign execution to support clinic onboarding.
  • Must-have: 4–6 years in a multi-location marketing role with cross-functional collaboration.
  • Standout: Travel 10–15% to clinics and cross-functional alignment across Marketing, Growth, Sales, and Operations.

Job Description

Responsibilities

  • Support marketing execution for newly acquired/opened clinics in alignment with timelines
  • Coordinate go‑to‑market (GTM) activities, including campaign setup, launch, and optimization
  • Partner with Marketing, Growth, Sales, and Operations teams to ensure marketing plans support clinic onboarding
  • Partner with channel managers to execute omnichannel campaigns across digital, paid media, web, and local advertising channels
  • Assist in identifying opportunities to streamline marketing efforts and improve efficiency
  • Track campaign performance and support reporting on KPIs and results
  • Collaborate with Brand partners during co‑branding and rebranding phases
  • Support testing of messaging, media, and tactics in new or transitioning markets
  • Manage multiple initiatives concurrently while meeting deadlines and quality standards
  • 10-15% travel to clinics

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 4-6 years of experience in a marketing role, preferably in multi‑location, retail, or service‑based organizations
  • Experience supporting lead generation or local market marketing programs
  • Exposure to campaign execution across digital and traditional channels
  • Experience working cross‑functionally in a collaborative environment
  • Strong understanding of full‑funnel marketing fundamentals
  • Experience in digital and traditional marketing channels
  • Ability to execute and optimize campaigns based on performance data
  • Comfort working across multiple brands or geographic markets
  • Strong organizational and project coordination skills

Preferred

  • Experience with AI marketing tools
  • Familiarity with marketing analytics tools (Google Analytics, Looker, or similar)

Benefits

  • Competitive salary and bonus structure.
  • Comprehensive health benefits (medical, dental, vision).
  • Retirement savings plan with company matching.
  • Professional development and ongoing training.
  • Employee discounts on hearing aids and related services.
Demant logo

Demant

3.8 Glassdoor

Demant is a world-leading hearing healthcare group built on a heritage of care, health and innovation since 1904. The Group offers solutions and services to help people connect and communicate with the world around them. For more than a century, the Demant Group has played a vital part in developing innovative technologies and gathering know-how to help improve people’s hearing and health. In every aspect, from providing hearing care to delivering hearing aids and diagnostic equipment and services to hearing care professionals and users all over the world, Demant is active and engaged.The Demant Group operates in a global market with subsidiaries in more than 30 countries, employs more than 22,000 employees and generates annual revenue of more than DKK 22 billion. Our products are sold in more than 130 countries where we create life-changing differences through hearing health.Listed on Nasdaq Copenhagen stock exchange as a blue chip stock, Demant is the parent company behind world-renowned and commercially successful brands as Oticon, Bernafon, Sonic, Philips Hearing Solutions, Audika, MAICO, Interacoustics, Amplivox, Grason-Stadler, MedRx and Audioscan. William Demant Foundation holds the majority of shares in Demant A/S, which is listed on Nasdaq Copenhagen and among the 25 most traded stocks.If you want to know how we process your personal data on social media platforms, visit this site: https://www.demant.com/privacy-notice#some

Founded in 1904
Copenhagen, Capital Region of Denmark, DNK
5.1K employees (406 in marketing)
80% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
164.5K
Traffic Source Mix
Search
31.6%
Direct
45.2%
Referral
13.8%
Social
8%
Paid
1.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
307 (6% of company)

Funding

Total Funding
$169.4M
Last Raise
$54.6M
Post IPO Debt, 3 years ago

Funding History

  • Mar 2023
    Post IPO Debt • $54.6M
  • Nov 2022
    Post IPO Debt • $114.8M

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