Responsibilities

• Develop and manage in-store marketing campaigns, category promotions, and seasonal activations
• Define promotional mechanics such as discounts, bundles, recruitment offers, and loyalty initiatives
• Build and maintain the trade marketing calendar aligned with commercial priorities
• Lead the development of category-focused marketing initiatives (e.g., seasonal festivals, product launches, thematic campaigns)
• Ensure strong in-store presence through effective POS materials, signage, and visual communication
• Support tastings, product demonstrations, and community-driven events
• Manage vendor marketing programs and promotional collaborations
• Coordinate vendor advertising opportunities within the store network
• Work with vendors to support category growth initiatives and marketing campaigns
• Partner with store managers to ensure strong campaign execution and merchandising alignment

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5 years of experience in trade marketing, retail marketing, or CPG marketing
• Experience managing in-store marketing campaigns and retail promotions
• Strong project management and cross-functional collaboration skills
• Ability to manage multiple campaigns and stakeholders simultaneously
• Strong proficiency in Excel and PowerPoint
• Experience with campaign reporting and marketing analytics
• Familiarity with design tools (Canva, Adobe tools, etc.) is a plus

Preferred

• Experience in grocery retail, food retail, or CPG companies
• Experience working with vendor marketing programs and promotional funding
• Understanding of shopper marketing and retail promotional mechanics