Marketing Specialist

Chicago, IL (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Drive full-funnel digital marketing for a bold DTC tequila brand.

  • Own paid media strategy and execution across Meta, Google, TikTok, and emerging platforms.
  • Must-have: 3–6+ years in digital marketing with paid social management.
  • Standout: fast-moving, high-growth startup experience and translating data into decisive actions.

Job Description

Responsibilities

  • Own paid media across Meta, Google, TikTok, and emerging platforms
  • Build, test, and optimize campaigns focused on CAC, ROAS, and LTV
  • Continuously iterate creative, targeting, and landing pages to improve performance
  • Lead social strategy across Instagram, TikTok, and other relevant platforms
  • Work with creators and internal team to produce high-performing, culturally relevant content
  • Identify trends early and translate them into brand-relevant executions
  • Optimize website experience, landing pages, and funnels to maximize conversion
  • Partner on merchandising, promotions, and product launches
  • Analyze user behavior and implement improvements quickly
  • Build and manage email and SMS programs (flows, campaigns, segmentation)

Requirements

  • 3–6+ years in digital marketing, preferably in CPG, DTC, or high-growth startups
  • Strong experience managing paid social and performance campaigns
  • Deep understanding of content that performs on TikTok and Instagram
  • Experience with Shopify or similar e-commerce platforms
  • Analytical mindset with the ability to move quickly from insight to execution
  • Scrappy, resourceful, and comfortable operating in a fast-moving environment
Naked Diablo logo

Naked Diablo

Naked Diablo Tequila isn’t just a premium spirit — it’s a bold story in every bottle. Crafted at one of Mexico’s most awarded distilleries, our tequila blends heritage, craftsmanship, and uncompromising quality. But our ambition goes beyond the glass.We’re redefining what it means to be a modern spirits brand by bringing our journey to life through entertainment. Our reality TV series, Tequila Empire, follows the founders as they build a global brand from Miami to Jalisco, navigating the highs, lows, and big decisions behind scaling a premium tequila company. It’s business, lifestyle, and family — all rolled into one captivating story.Tequila Empire and other original content are featured on Amazon Prime Video, Apple TV, Tubi, and more, giving fans a front-row seat to the vision, grit, and creativity behind our brand. It’s more than product promotion — it’s storytelling that connects, inspires, and builds lasting relationships with our audience.At Naked Diablo, we believe in crafting experiences as carefully as we craft our tequila. From every sip to every screen, we’re creating a brand that celebrates quality, adventure, and ambition. We’re not just serving tequila; we’re sharing a lifestyle, a story, and a vision of what a modern premium brand can be.Enjoy responsibly — and join us on the journey of building a world-class tequila brand that’s as exciting to watch as it is to taste.

Founded in 2018
Jalisco, Baja California, MEX
6 employees

Traffic Signals

Monthly Visitors
305
Traffic Source Mix
Search
47.7%
Direct
32.3%
Referral
12.5%
Social
5%
Paid
0.9%

Headcount Trend

Current headcount: ~6
Naked Diablo logo

Marketing Specialist

Naked Diablo · Chicago, IL · Remote