Responsibilities

• Responsible for assisting the CMO with the full marketing lifecycle including design, execution, monitoring, optimization, and analysis.
• Collaborate with management and sales to develop and monitor strategic marketing initiatives.
• Analyze and report on the performance and efficiency of campaigns.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Work with external agencies and vendors to execute marketing programs.
• Assist with loading data sheets into our CRM as well as pushing out weekly content (Market Pulse, TE Weekly Updates, Newsletters, Company Announcements, etc.)
• Conduct weekly marketing meetings for new employees as well as established employees.
• Manage customer feedback and distribute to Loan Officer or Branch Manager for review.
• Manage swag inventory numbers and places orders for additional items including sourcing new swag.
• Supports Loan Officers and Branch Managers’ daily needs and provides solutions for their initiatives.

Requirements

• Knowledge of email marketing, social media campaigns and content management.
• Proven ability to multitask and operate effectively in a fast-paced work environment.
• Exceptional verbal, written and interpersonal communication skills.
• AI/ML Fundamental/Foundational understanding of how Machine Learning (ML) and Artificial Intelligence (AI) tools function to predict consumer behavior, segment audiences, and optimize campaign performance. LLM’s Large Language Model Marketing experience.
• MarTech Stack In-depth knowledge of the core technologies in the marketing stack, including CRM (Customer Relationship Management), Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot), and CDPs (Customer Data Platforms).
• Search Generative Experience (SGE)Knowledge of how search engine results are evolving with Generative AI and the implications for content strategy and SEO.
• Ability to prioritize competing demands and effectively manage multiple tasks and/or projects.
• Demonstrated integrity and ethical standards.
• Accuracy and attention to detail.
• Strong client service skills with the ability to interact in a professional manner with both internal and external clients.

Preferred

• AI/ML Fundamental/Foundational understanding of how Machine Learning (ML) and Artificial Intelligence (AI) tools function to predict consumer behavior, segment audiences, and optimize campaign performance. LLM’s Large Language Model Marketing experience.
• Search Generative Experience (SGE)Knowledge of how search engine results are evolving with Generative AI and the implications for content strategy and SEO.

Benefits

• Mortgage Solutions Financial offers a comprehensive benefit package and PTO (paid time off) for eligible employees. The benefit package includes Health, Dental and Vision Insurance, options to participate in a Health Savings Account, Flexible Spending Account, Life and AD&D coverage, voluntary Short-Term, Long-Term Disability and Supplemental insurance. In addition, eligible employees have the option to participate in a company retirement plan.