Responsibilities

• Works closely with practice leaders to support their business development program as the go-to and trusted source for marketing efforts
• Monitors and assists practice leaders and business development directors on target client information within the CRM system and is responsible for system reporting management and analysis for their designated practice
• Collaborates with Business Development on competitive intelligence, client and competition research as needed to support prepositioning pursuit efforts including preparation and implementation of client capture plans for target clients
• Manages, creates and/or oversees qualifications messaging, proposal submissions and interview collateral including content and graphics (writing/editing text and design layouts) working within firm brand standards with the support of enterprise marketing professionals and practice leaders
• Provides strategic thinking related to marketing outreach: brochures, qualification packages, fee proposals and presentations and tailors appropriately to support the needs of the practice
• Prepares and maintains practice specific BD resource materials, portfolios and boiler plate information working with Marcom resource manager
• Produces specialized pursuit collateral based on client RFP asks in collaboration with marketing managers
• Participates on the pursuit submission process with pursuit team on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines with marketing managers or on own for select pursuits
• Manages and oversees the quality control of practice specific marketing materials
• Acts as a liaison for internal and external communications of practice marketing news and developments with centralized MarCom team
• Collaborates with MarCom leadership to translate big ideas and key project stories into materials, thought leadership campaigns and publicity
• Manages practice project information, stories and milestones for use in materials, case studies, PR, social media, eMarketing, etc. in collaboration with MarCom studio team members
• Tracks practice project milestones for grand openings, groundbreakings, completion, photography, etc. and collaborates with MarCom on related actions
• Responsible for tracking practice pursuit outcomes, project information and milestones and other key marketing initiatives within firmwide and MarCom management systems
• Works with MarCom on practice communications strategy and implementation, practice messages/themes, editorial strategy input and other communications needs
• Works with practice leaders, photography manager and project teams to determine level of photography needed, associated costs and shoot details and may attend photoshoots
• Manages and/or coordinates practice conference strategy, tracking, messaging, speaking topics and support needs with practice leader and business development directors
• Manages practice awards strategy, tracking, submissions and support with practice design leadership, enterprise design leadership and MarCom awards coordinator
• May assist practice teams on submissions for accreditation, fellowships honors and awards

Requirements

• Bachelor’s degree in Journalism, Marketing, Communication or related degree such as graphic design
• Typically with 5+ years of marketing experience
• Previous experience with A/E/C firm preferred
• Proficiency in InDesign
• Experience in Photoshop and Illustrator preferred
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
• Experience in Salesforce preferred
• Knowledge of and interest in architecture/interior design
• Excellent writing skills with experience in graphically designed page layouts
• Excellent attention to detail and commitment to excellence
• Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Strong organizational skills and the ability to work on multiple projects at the same time
• Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
• Ability to solve problems and apply innovative solutions
• Ability to work and collaborate in a team environment, and ability to work independently and prioritize work
• Ability to effectively meet deadlines at expected quality
• Travel may be required

Preferred

• Previous experience with A/E/C firm preferred
• Proficiency in Photoshop and Illustrator preferred
• Experience in Salesforce preferred

Benefits

• HKS offers a comprehensive total compensation & benefits package with health, dental, and vision care coverage, 401(k) plans, life & AD&D insurance, short/long term disability plans, paid days off (sick leave, parental leave, vacation), and much more for benefits-eligible employees.