Responsibilities

• Develop, implement, and manage ShareBaby’s paid advertising strategy across digital platforms (e.g., social, search, display, and other relevant channels).
• Create and execute advertising plans aligned with organizational goals, campaigns, and fundraising priorities.
• Coordinate with graphic designers and other creative partners to develop compelling ad creative and messaging.
• Monitor, analyze, and optimize paid campaigns to maximize reach, engagement, and return on investment.
• Manage advertising budgets, timelines, and performance reporting.
• Assist the Communications & Marketing Manager with the planning and execution of integrated marketing campaigns, including in-kind drives, fundraising events, and education/awareness initiatives.
• Support campaign timelines, asset development, and cross-channel coordination to ensure consistency and impact.
• Oversee ShareBaby’s social media strategy and day-to-day execution across platforms.
• Manage the organization’s social media contract, serving as the primary point of contact for external vendors or consultants.
• Review, schedule, and approve social media content to ensure accuracy, brand alignment, and mission-centered storytelling.

Requirements

• Passion for the vision, mission, and values of ShareBaby
• Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent professional experience
• 2–4 years of experience in marketing, digital advertising, or communications, preferably within a nonprofit, agency, or mission-driven organization
• Superior interpersonal and written communication skills
• Strong project management skills with the ability to manage multiple priorities and deadlines

Nice to Have

• Preferred experience managing or collaborating with external vendors, contractors, or consultants
• Preferred experience planning, executing, and optimizing paid advertising campaigns across digital platforms (e.g., social media, search, or display)
• Preferred knowledge of marketing and analytics tools such as Meta Ads Manager, Google Ads, Google Analytics, or similar platforms

Benefits

• company-paid health, dental, short-term disability, basic AD&D life insurance, FSA/DCA, 401K (employee contribution only), Professional Development, and EAP services.