Responsibilities

• Lead the planning, execution, and optimization of our email marketing efforts
• Create promotional email campaigns and design supporting marketing graphics
• Develop automated drip campaigns and lead nurture tracks
• Drive revenue growth through strategic email marketing initiatives
• Combine compelling messaging, engaging creative, marketing automation, and performance analytics to convert prospects into customers and encourage repeat purchases
• Support company-wide sales goals across all product categories in collaboration with the Marketing Manager and CRM & Automations Manager
• Collaborate with the team on other marketing initiatives including content creation, promotional campaigns, event support, social media, website projects, and other priorities
• Drive measurable business growth by creating effective promotional emails, automated drip campaigns, and lead nurture programs that generate leads, increase sales conversions, support eCommerce initiatives, encourage repeat purchases, and maximize customer lifetime value across Mainely Tubs' product portfolio

Requirements

• Bachelor's degree in Marketing, Communication Studies, Business, or a related field preferred
• 3+ years of experience in email marketing, marketing automation, digital marketing, eCommerce marketing, or a related field
• Strong copywriting, proofreading, and communication skills
• Writing samples required
• Hands-on experience with HubSpot or a similar email marketing and marketing automation platform; HubSpot experience strongly preferred
• Experience developing promotional email campaigns, automated drip campaigns, and lead nurture programs
• Experience creating marketing graphics, promotional materials, and digital creative assets
• Understanding of email marketing best practices, conversion optimization, and performance measurement
• Experience creating email campaigns that drive online sales, repeat purchases, and customer retention
• Strong analytical skills with the ability to evaluate campaign performance and identify opportunities for growth

Preferred

• Proficiency with the Adobe suite, particularly InDesign, is a plus
• Experience supporting eCommerce businesses through promotional marketing and online sales initiatives
• Experience working with consumer products, retail, wellness, home improvement, or lifestyle brands
• HubSpot, Email Marketing, Marketing Software, or related certifications

Benefits

• 100% Employee-owned company (ESOP)
• Collaborative, supportive team environment
• Opportunity to grow your marketing skills across multiple channels
• Work with products that promote relaxation, recovery, and wellness