Responsibilities

• Supports Marketing Manager with short and long range, strategic marketing and business development objectives
• Sources, secures and executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
• Manages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agencies
• Administers periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are met
• Administers periodic qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and presents findings to senior staff
• Drafts new marketing plans upon end of season, adjusting for past tactical performances
• Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners
• Coordinates procurement processes, including event finisher medals, apparel/merchandise and related items
• Leads with local public relations and community teams/resources as needed
• Manages the on-site marketing responsibilities in collaboration with event operations, partnership activation, athlete services and public relations teams, including live social plan, management of content creators and on-site media members
• Coordination and project management of communication with athletes, vendors and internal stakeholders for key Life Time Events objectives, including the Life Time Grand Prix
• Other duties/responsibilities as assigned

Requirements

• Must be passionate about events, and well-versed in endurance sports
• Demonstrates positive energy to effectively represent brand both internally and externally
• Must have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop) and have great adaptability on new software systems
• Must have intimate working knowledge of Facebook, Twitter, Instagram and YouTube
• Must be energetic and confident in new scenarios
• Bachelor's Degree in Business or a related field
• 3-5+ years prior Direct to Consumer marketing experience
• 3-5+ years prior event or brand marketing experience including event production and operations a plus
• Active driver’s license
• On-site presence during local events and potential travel to Life Time Events around the country are required with the potential for additional event travel as needed

Preferred

• Knowledge of endurance sports, ideally across the disciplines of cycling
• Basic video editing skills
• Preferred Location: Chicago, IL

Benefits

• All team members receive the following benefits while working for Life Time:
• A fully subsidized membership
• Discounts on Life Time products and services
• 401(k) retirement savings plan with company discretionary match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by law
• Full-time Team Members are eligible for additional benefits, including:
• Medical, dental, vision, and prescription drug coverage
• Short term and long term disability insurance
• Life insurance
• Pre-tax flexible spending and dependent care plans
• Parental leave and adoption assistance
• Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
• Deferred compensation plan, if the team member meets the required income threshold