Responsibilities

• Plan and execute field marketing programs and events aligned with JLG marketing and sales objectives.
• Partner with sales to identify business priorities, target audiences and opportunities for meaningful customer engagement.
• Manage all aspects of event execution, including budgets, timelines, venues, vendors, transportation, accommodations, food and beverage and onsite logistics.
• Deliver white-glove customer experiences for executive events, VIP programs, customer visits and other high-touch engagements.
• Provide onsite leadership and support to ensure seamless execution and a consistent JLG brand experience.
• Manage multiple concurrent events and priorities with strong organization, attention to detail and proactive communication.
• Support customer briefings at JLG facilities, including planning, logistics and execution.
• Lead field marketing communication and enablement, providing sales teams with the information and resources needed to effectively participate in and support field programs.
• Evaluate event performance and capture insights to continuously improve future programs.
• Ability to travel regularly within the United States and provide onsite event support, including occasional evenings and weekends.

Requirements

• Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, related field, or equivalent experience.
• 6+ years of experience in field marketing, experiential marketing, event marketing or a related discipline, including direct responsibility for customer - facing programs.
• Ability to travel 50%.

Preferred

• Experience using CRM, event management or marketing automation platforms.
• Experience measuring event effectiveness and connecting field marketing activity to customer engagement, sales opportunities or other business outcomes.
• Background in manufacturing, construction, heavy equipment or another complex B2B industry.
• Demonstrated experience managing complex events from initial planning through onsite execution and post-event follow-up.
• Strong project management skills with the ability to manage multiple programs, budgets, vendors and deadlines simultaneously.
• Excellent written and verbal communication skills with the ability to work effectively across functions and organizational levels.
• Experience managing external event, hospitality, venue and transportation partners.
• Experience developing and managing event budgets and negotiating with vendors.