Marketing Specialist at Kenworth Sales | Salt Lake City, UT

Marketing Specialist

Salt Lake City, UT (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Drive local marketing for a multi-location truck dealership, coordinating promotions, events, and brand consistency to boost regional awareness.

Own promotional items, websites, event materials, and cross-location brand alignment.
Must-have: Proficiency with Adobe Creative Suite and Canva.
Standout: Collaboration across locations on charitable initiatives and community events.

Job Description

Responsibilities

Manage promotional items and branded merchandise, including sourcing, ordering, tracking, and distribution.
Support and maintain promotional websites and campaign landing pages.
Develop creative promotional ideas to support brand awareness and local engagement.
Work directly with dealership locations to support marketing for events including open houses, golf tournaments, and shotgun events.
Coordinate event-related marketing materials and ensure consistent brand representation.
Primary marketing point of contact for location-level event support.
Manage and maintain Google and Bing business listings for all locations, ensuring accuracy and timely updates.
Monitor and support Google Reviews, coordinating responses and follow-up as needed.
Apply SEO best practices to improve local search visibility.
Update phone messaging systems, including holiday hours, closures, and special announcements.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proficiency with Adobe Creative Suite and Canva.
Strong working knowledge of Excel.
Experience with SEO, Google Business Profiles, and local search optimization.
Ability to read, write and comprehend English instructions and information.
Ability to develop creative promotional ideas aligned with brand standards.
Excellent organizational skills with strong attention to detail.
Ability to work independently while managing multiple projects.
Strong communication and collaboration skills.
Professional personal appearance.

Preferred

Basic video and photography skills preferred.

Benefits

Kenworth Sales Company promotes a progressive environment with an emphasis on teamwork, customer service, training and personal development.
Stability - Company is financially strong with an established base of customers and is well-positioned for continued expansion.
History of Excellence - Work for an award-winning dealership with a reputation for unsurpassed quality and customer service.
Excellent compensation and benefits package including comprehensive Health and Dental insurance, Flexible Spending Accounts (FSAs) with FLEX Card, Group Life Insurance, Short Term & Long-Term Disability Insurance, Voluntary Life Insurance, Corporate Holidays, Paid Vacation and Personal Leave, 401(k) plan with company match, and Voluntary Supplemental Insurance plans.
Veterans are encouraged to apply!

Kenworth Sales

Kenworth Sales Company was founded in 1945 by the Treadway Family as an intermountain Kenworth Truck dealership. In 2020, Truck Enterprises joined the Kenworth Sales family. Today with a staff of over 1,500 employees the company has prospered under the friendly work ethic of our Company founders and the devoted efforts of our hardworking employees. These combined efforts led Kenworth Sales to be named the 2020 Kenworth Dealer of the Year.Customers know Kenworth Sales for its quality service, fair dealings, and passion for serving its customers. Like the products we sell – “the World’s Best” – Kenworth Sales Company strives to be the Dealer of choice for truck and tractor operators throughout our communities.We proudly serve the Intermountain West and Mid-Atlantic with medium and heavy-duty truck sales, parts, and service. We also provide leasing, rental, and finance.Kenworth Sales Company is constantly striving to find new ways to help our loyal customers and the communities they serve. Are you ready to join a company with 80 years as an industry leader? We're ready to have you on our team.

Founded in 1945

West Valley City, Utah, USA

606 employees

www.kenworthsalesco.com