Responsibilities

• Marketing Strategy & Leadership - Lead and mentor marketing teams in both the United States and Bangladesh.
• Develop and execute comprehensive annual and quarterly marketing strategies aligned with company objectives.
• Build marketing roadmaps that support revenue growth, brand positioning, customer acquisition, and retention.
• Establish clear KPIs, departmental goals, and accountability measures.
• Conduct regular one-on-one meetings and team performance reviews.
• Create scalable marketing processes and standard operating procedures (SOPs).
• Manage departmental budgets and optimize marketing spend for maximum ROI.
• Campaign Management - Plan, launch, and oversee integrated marketing campaigns across digital and traditional channels.
• Ensure campaigns are delivered on schedule and within budget.
• Coordinate seasonal promotions, product launches, trade shows, webinars, and special campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree or MBA is an asset.
• 5+ years of progressive marketing experience.
• 3+ years in a marketing leadership or management role.
• Experience managing remote and international teams.
• Proven success developing marketing strategies that drive measurable business growth.
• Strong understanding of B2B marketing and lead generation.
• Excellent project management and organizational skills.
• Outstanding written and verbal communication skills.
• Strong leadership and coaching abilities.

Preferred

• Master's degree or MBA is an asset.