Responsibilities

• The following activities are required in this position:
• Coordinate with the Installation team and the assigned salesperson to identify when an installation has been completed and is ready for customer follow-up
• Reach out to the customer contact, schedule a call, and conduct a satisfaction survey or short interview
• Write a clear internal summary of customer feedback and results, and share it with the appropriate internal teams (Sales, Service, Leadership)
• Draft blog posts, social media posts, and other content based on customer testimonials for publication
• Identify which testimonials have case study potential, and manage the process with the company's external third-party marketing partner to produce full case studies
• Maintain a running tracker of testimonial/case study status so nothing stalls between stages
• Write blog posts, social media posts, and similar marketing content in support of SEO/AEO and brand strategy
• Follow established content standards, including focus keywords, meta title/description limits, and standard blog structure
• Repurpose testimonials, case studies, and product updates into multiple content formats (blog, social, email, etc.)

Requirements

• Dedication to excellence and quality output
• Excellent written communication skills, with demonstrated ability to write clean, engaging copy for blogs, social media, and customer-facing summaries
• Comfortable initiating and conducting phone or video conversations with customers, including scheduling and light interviewing
• Naturally organized and self-motivated, with strong attention to detail across multiple concurrent projects and deadlines
• Working knowledge of or ability to quickly learn the ZOHO CRM (or a comparable CRM) for tracking leads and deal stages
• Experience with budget tracking and spreadsheet-based reporting
• Familiarity with social media platforms and basic content publishing workflows
• Work independently and effectively under tight deadlines
• Ability to prioritize tasks when many are given and escalate when necessary
• Be a team player who supports co-workers and management

Preferred

• WordPress experience preferred
• Trade show management experience a plus
• Basic familiarity with SEO/AEO fundamentals desired but not required
• Experience in marketing B2B with a manufacturing background preferred