Responsibilities

• Experienced marketing professional, working independently under general supervision to execute marketing initiatives and campaigns for select business units.
• Provide reliable and high-quality work, demonstrating a strong understanding of marketing principles and best practices.
• Address difficult marketing challenges by analyzing and resolving issues efficiently, ensuring that marketing activities are effective and aligned with business goals by demonstrating a strong understanding of marketing strategies and tactics.
• Assist with small to medium-sized projects by collaborating to develop and implement project plans and providing support in monitoring progress and making necessary adjustments ensuring the projects completed on time and to a high standard.
• Work closely with other marketing specialists and teammembers to share knowledge and best practices.
• Communicate effectively with internal stakeholders, including managers and other departments, to ensure alignment and support for marketing activities.
• Provide regular updates on project status and key metrics, ensuring transparency and accountability.
• Performs other duties as assigned
• Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions.

Requirements

• High School Diploma or GED required
• Bachelor's Degree in a related field or equivalent years of experience required
• 3-5 years of prior relevant experience required
• Demonstrates expertise in various integrated marketing channels – including, but not limited to, advertising, direct marketing, online advertising, email marketing, search engine marketing, website, merchandising and social media – and uses strategic thinking to recommend the appropriate mix for the marketing objective and target audience
• Deeply understands how Members research, learn and ultimately choose their assigned product or service and uses that understanding to compose multichannel campaigns
• Develops and manages timelines and displays strong organization and time management skills to handle multiple projects and campaigns at once, on time and within budget
• Exhibits strong knowledge of financial services as well as deep understanding of Credit Union products and services and operations
• Excellent written and verbal communication skills
• Excellent copywriting and editing skills
• Excellent project/time management skills

Preferred

• Experience in financial services strongly preferred
• Familiarity with AP style
• Working knowledge of graphic design
• Working knowledge of website content management systems, email application service providers, social media monitoring tools, and tag management