Responsibilities

• The Marketing Specialist II will lead the development, coordination and execution of comprehensive multi-channel marketing campaigns with strategic oversight and creative ownership.
• This role expands beyond tactical execution to include campaign strategy development, cross-functional collaboration with marketing and relationship building with other business unit leadership.
• This position requires advanced analytical capabilities to partner with the Digital Engagement & Research teams to interpret campaign performance data, identify market trends and recommend strategic improvements.
• The Marketing Specialist II will manage multiple complex projects simultaneously while maintaining quality standards and meeting deadlines.
• They will serve as the primary point of contact for selecting marketing products and have decision-making authority for campaign modifications within established parameters.
• Under the supervision of the Marketing Manager, this role includes some budget oversight responsibilities for assigned campaigns and projects, requiring cost-benefit analysis and ROI optimization.
• The Marketing Specialist II will also contribute to the development of marketing policies and procedures, bringing practical experience to strategic planning discussions.
• This is a hybrid opportunity that will require you to be in office at our Headquarters (in Enola, PA) 2-3 days per week. This position may require in-person training.

Requirements

• 3-5 years of related experience
• General and business knowledge equivalent to a bachelor's degree
• None
• No valid Driver's License required

Benefits

• fantastic healthcare
• paid benefits
• opportunities for professional advancement
• work-life balance
• acceptance and respect for individuality