Marketing Specialist II at Ingersoll Rand | Pittsburgh, PA | $75K/yr – $80K/yr

Marketing Specialist II

Pittsburgh, PA (Remote)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own end to end wastewater demand gen content and campaigns with SEO and marketing automation, from strategy through optimization.

Campaigns and Content Engine: multi channel campaigns, social strategy, content calendar, and multimedia assets for wastewater
Content Gaps and SEO: voice of customer, persona driven content gaps, on page and content optimization aligned to demand gen metrics
Measurement and Optimization: track engagement, traffic and lead conversions to drive site and content improvements

Job Description

Responsibilities

Develop, execute, and optimize integrated multi-channel campaigns aligned to business goals
Translate voice of customer, vertical insights, and market trends into targeted messaging
Execute campaigns via marketing automation (e.g., Eloqua), including email, nurture, and retargeting
Track performance and continuously optimize using data-driven insights
Own social media strategy, content, and posting cadence
Apply market segmentation and persona insights specific to wastewater
Develop and maintain a multimedia content calendar that aligns with demand generation and wastewater vertical priorities
Create, project manage, and manage the budget for content including: Technical articles and blogs
Case studies and application briefs
Whitepapers, guides, and infographics
Video, photo, renderings and other multimedia assets
Partner with product managers, sales, and channel teams to identify content gaps and opportunities
Track content performance and adjust strategies based on metrics like engagement, traffic, and lead conversions
Ensure all content aligns with brand standards and supports demand generation objectives
Own and maintain wastewater brand websites content, ensuring accuracy, relevance, and SEO optimization
Partner with central web teams to enhance user experience, conversion rates, and site performance
Identify and implement website improvements to drive engagement and lead capture
Lead execution of search engine optimization (SEO) initiatives to increase organic visibility and traffic
Support and optimize paid search (SEA/PPC) campaigns in coordination with central teams
Conduct keyword research and implement on-page and content optimization strategies

Requirements

HS Diploma or G.E.D.
3+ years of experience in digital marketing, integrated marketing preferably in an industrial, B2B company
3+ years of experience with website optimization
3+ years of experience with content development
1+ years of experience with GA4, Google Ads, QLIK or similar SEO/SEM and web analytics tool
1+ years experience with Microsoft Office Suite

Preferred

Bachelor’s degree in marketing, business, engineering, or a related field with experience in web or digital marketing
Experience with Eloqua or similar marketing automation platform
Experience with Salesforce or similar CRM
Experience in Adobe Creative Suite

Benefits

comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better.
Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs.
Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings.

Ingersoll Rand

For over 145 years, Ingersoll Rand has provided a wide range of technologically advanced, highly reliable and low maintenance air compressors. We have deep knowledge of the needs of the industry and the demands placed on productivity, making us leaders in the field. We stand behind our products and services and beside our customers during planning, installation, and maintenance.

Davidson, North Carolina, USA

552 employees (11 in marketing)

www.ingersollrand.com/en-us/air-compressor