Marketing Specialist II

Saint Peters, MO (Unknown)

$61K/yr – $92K/yrMid Level4+ years exp

Posted 1 day ago

Job Summary

Own end-to-end campaign execution for segment and product initiatives, translating briefs into actionable plans, coordinating cross-channel activation, and driving performance insights and process efficiency. Also mentor Marketing Specialists to strengthen execution capabilities.

  • Manage cross-functional campaigns and translate strategy into detailed plans and timelines.
  • Drive performance tracking, optimization, and mentorship of team members.

Job Description

Responsibilities

  • Lead end-to-end campaign execution for segment and product initiatives
  • Translate strategic briefs into detailed campaign plans, timelines, and deliverables
  • Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
  • Partner with Strategy teams to refine briefs and ensure executable plans
  • Manage campaign performance tracking and provide insights for optimization
  • Identify and resolve execution risks, bottlenecks, and dependencies
  • Drive consistency and efficiency in campaign processes and workflows
  • Mentor and guide Marketing Specialists

Requirements

  • Education/Experience:
  • Bachelor’s degree required in Marketing, Communications, Business, or related field
  • 4+ years of experience in marketing campaign management, execution, or operations
  • Experience in financial services or regulated industries preferred
  • Skills:
  • Strong campaign management and execution expertise
  • Ability to translate strategy into actionable plans
  • Experience managing cross-functional marketing initiatives
  • Strong problem-solving and process improvement mindset
  • Proficiency with marketing technology and analytics tools

Benefits

  • Competitive health, dental & vision coverage with HSA match
  • 401(k) with employer match + Employee Stock Purchase Plan
  • Generous PTO, paid holidays & parental leave
  • Tuition reimbursement & performance-based bonuses
  • Visit our Total Rewards page to see our full list of benefits
First Mid logo

First Mid

3.7 Glassdoor

First Mid Bancshares, Inc. is a community-focused organization headquartered in Mattoon, Illinois. First Mid offers customers Banking, Insurance, Wealth Management, and Ag services throughout Illinois, Missouri, and Texas.Member FDIC | Equal Housing LenderSecurity products and/or insurance services are not insured by the FDIC, are not deposits or obligations of the bank, are not guaranteed and may lose value. https://www.firstmid.com/social-media-community-guidelines/

Mattoon, Illinois, USA
867 employees
60% recommend to a friend
98% CEO approval

Salaries

Posted range

$61K/yr – $92K/yr

Taken straight from the job posting.

See all First Mid salaries

Marketing Team

Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1M
Last Raise
$1.1M
Undisclosed, 5 years ago

Funding History

  • May 2021
    Undisclosed • $1.1M

Traffic Signals

Monthly Visitors
222.7K
Monthly Google Ads Budget
$617
Traffic Source Mix
Search
21%
Direct
75.1%
Referral
3.4%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~867

Recent News

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Marketing Specialist II

First Mid · Saint Peters, MO · Unknown