Responsibilities

• Assist the Marketing team in the implementation of all marketing activities, working closely to develop integrated multi-channel campaigns that drive volume and referrals as well as raise brand awareness and preference.
• Works with other teams within Marketing (Digital and Communication) to create and launch marketing plans, campaigns and initiatives. Develops an understanding of the competitive landscape, assigned customer segments and clinical issues by bringing an outside-in perspective to all we do through research, competitive analysis, market segmentation etc. working with the Marketing Manager.
• Regularly attend client meetings to acquire service line and health system knowledge and coordinate the execution of campaign and brand priorities.
• Track and report on the budget as well as measures of success in the market.
• Ensure there is consistent application of brand messaging, tone and look and feel.
• Work with the marketing team to pilot new/innovative opportunities.
• Organize and assist in market research and evaluation as appropriate and relevant.
• Keep current on industry trends and new marketing methods to improve marketing and brand awareness effectiveness.
• Maintain and create project tracking and reporting tools.
• Coordinate with Marketing, Trust, Service Lines and Geographies as well as other functional departments to fulfill marketing materials requests.

Requirements

• Education: Bachelors Degree required
• Experience: At least 1 year experience in marketing and communications.