Responsibilities

• Develop and coordinate marketing content including brochures, promotional flyers, videos, photos, email campaigns and digital assets
• Coordinate product campaigns including timelines, deliverables and creative assets to support lead generation and brand awareness initiatives
• Develop visual content to support campaigns, events, customer stories, and digital marketing initiatives
• Monitor campaign performance metrics and provide reporting insights to help optimize engagement and conversion efforts
• Collaborate with sales and business development teams to align campaigns with commercial priorities and product launches
• In collaboration with Communications Team, assist with monitoring media coverage and social channels
• Support planning and coordination of domestic and international trade shows, customer events, conferences, and industry activities (60+ annual events)
• Manage event timelines, logistics, booth materials, and promotional assets
• Support developing event marketing content including booth graphics, signage, videos, email campaigns, and digital promotions
• Coordinate pre-event and post-event marketing activities to support lead generation and customer engagement initiatives

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or related field required
• Degree emphasis in digital marketing, communications, branding, or commercial marketing preferred
• Proven work experience in B2B marketing, with a strong track record of successful campaigns and achieving measurable results
• Knowledge of various digital marketing channels and best practices, including SEO, SEM, PPC, social media, and email marketing
• Familiarity with campaign planning and analytical tools such as Google Analytics, AdWords, and other relevant platforms
• Experience with Google Marketing Platform, Hubspot, Salesforce Marketing Cloud or similar tools is a plus
• Strong analytical skills and data-driven thinking, with the ability to interpret complex data and draw actionable insights

Preferred

• Degree emphasis in digital marketing, communications, branding, or commercial marketing preferred
• Experience with Google Marketing Platform, Hubspot, Salesforce Marketing Cloud or similar tools is a plus
• Familiarity with Adobe Creative Cloud and content management systems (CMS) is an advantage