Responsibilities

• Support system's marketing strategy, brand development, and Internet strategy through implementation of tactical initiatives.
• Assist Marketing Manager in fulfilling clinical department marketing priorities.
• Provide project management and evaluation for assigned projects.
• Work collaboratively with marketing department colleagues, public relations personnel, and clinical department staff.
• Recommend and implement projects that fall within service-line budgets.
• Track activities and expenditures with project tracking software
• Conduct competitive assessments and benchmarking initiatives
• Employ project management techniques to achieve project completion on schedule and within budget
• Draft, edit and/or proofread copy for a variety purposes (e.g., announcements, posters, letters, invitations, brochure copy, advertisements, web pages, etc.)
• Design advertising and collateral material while maintaining consistency with brand or sub-branding guidelines.
• Collaborate with external/internal design and/or production firms on creative ideas and design options.
• Manage production of printed material and nurture vendors' relations to achieve timely, cost-effective outcomes.
• Will review and authorize approvals per project.
• Assist with development of marketing and public relations strategies and tactics and evaluate the results against measurable goals.
• Will research and secure mailing lists for direct mail campaigns and manage distribution using internal or external mail-house resources.
• Coordinates the submission of advertisements to media outlets, in concert with media strategy.
• Provides advertising, marketing, and logistical support for special events and community outreach projects (open houses, consumer and/or physician events, health fairs, public lectures and screenings, and other community outreach activities).
• Attends to the details of special event implementation and follow-up, collaborating with internal personnel and external resources, as necessary.

Requirements

• Bachelors degree in Marketing, Public Relations, or Communications and/ or business or related fields preferred.
• A minimum of five years progressively more responsible related professional experience in marketing and public relations, including project management experience.
• Prior marketing experience preferred.
• Must understand and be knowledgeable of marketing principles and practices, including message development, advertising, media (both traditional and digital), and community outreach/publicity vehicles.
• Must have experience in:
• Project management
• Event planning
• Must be knowledgeable in:
• Social media
• Traditional and digital media
• Must be able to demonstrate proficiency with Content Management Systems.
• Must be team player, self-motivated, and able to juggle multiple priorities.
• Knowledgeable of marketing principles and practices, including message development, advertising, media, and community outreach/publicity vehicles is a must.
• Requires demonstrated competence in project management with strong communications, design, conceptual, organizational and computer skills.
• Must have demonstrated computer proficiency, specifically with Microsoft Office applications; especially Word, Excel, PowerPoint and Adobe PhotoShop.
• Must be customer-service oriented and able to effectively communicate and build relationships with co-workers and key stakeholders at all levels in the organization.
• Professionalism in interpersonal verbal and written communication skills with colleagues, physicians and ancillary department personnel is required
• Strong verbal and written communication experience and skills required, including knowledge of 'AP' style.
• Must demonstrate tact, diplomacy, and discretion in dealing with confidential information.
• Must be a self-starter who is well organized, efficient and exhibits a professional, friendly attitude in person and on the phone.