Marketing Specialist

Bethesda, MD (Unknown)

$65K/yr – $108K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Lead and execute external outreach and communications for the program, building relationships with stakeholders, media, and public affairs, while developing strategic plans and coordinating cross‑office engagement.

  • Own messaging strategies and audience targeting.
  • Oversee media analysis, content creation, and outreach opportunities.

Job Description

Responsibilities

  • Establish and develop relationships with key stakeholders and public affairs personnel of specialized advocacy groups.
  • Establish and maintain cooperative relationships with members of the press and external stakeholders.
  • Coordinate with other program offices to create outreach and engagement plans.
  • Plan for conferences and continuously seek areas of improvement for the program.
  • Identify opportunities for program leadership to engage with external organizations through speaking opportunities, workshops, and leadership meetings.
  • Develop communication strategies and plans aligned with program objectives, including messaging, audiences, and channels.
  • Research and write strategic communication plans to disseminate scientific research information to key audiences.
  • Prepare written and electronic communications such as press releases, newsletters, web content, and scripts.
  • Develop scientific and technical materials including talking points, FAQs, and educational content for various platforms.
  • Conduct media and content analysis across social media, news sites, and scientific literature; report findings.

Requirements

  • Bachelor’s degree in communications or a related field.
  • Minimum of TWO (2) years of experience with developing and executing communication strategies and scientific/technical writing.
  • Proficiency in creating diverse communication products (e.g., press releases, web content, multimedia scripts).
  • Ability to analyze media, scientific literature, and data to inform communication strategies.
  • Experience managing social media platforms, website content, and digital analytics.
  • Familiarity with web hosting and digital content management tools.
  • Must be able to obtain and maintain a Federal or DoD “public trust”; candidates must receive approved adjudication prior to onboarding with Guidehouse. Candidates with an active public trust or suitability are preferred.
  • Incumbent capture – no other candidates were considered due to an identified incumbent who meets the labor category requirements provided by the customer

Preferred

  • Experience supporting scientific or public health communication initiatives.
  • Knowledge of media relations and stakeholder engagement strategies.
  • Experience with visual media design, including graphics, photography, or multimedia content creation.
  • Strong written and verbal communication skills, including technical and scientific writing.
  • Familiarity with analytics tools and statistical analysis methods.
  • Exposure to MATLAB or other technical software tools.
  • Experience working in a federal or government-supported environment.

Benefits

  • Medical, Rx, Dental & Vision Insurance
  • Personal and Family Sick Time & Company Paid Holidays
  • Parental Leave
  • 401(k) Retirement Plan
  • Group Term Life and Travel Assistance
  • Voluntary Life and AD&D Insurance
  • Health Savings Account, Health Care & Dependent Care Flexible Spending Accounts
  • Transit and Parking Commuter Benefits
  • Short-Term & Long-Term Disability
  • Tuition Reimbursement, Personal Development, Certifications & Learning Opportunities
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Guidehouse

3.6 Glassdoor

Guidehouse is a global AI-led professional services firm delivering advisory, technology, and managed services to the commercial and government sectors. With an integrated business technology approach, Guidehouse drives efficiency and resilience in the healthcare, financial services, energy, infrastructure, and national security markets. Built to help clients across industries outwit complexity, the firm brings together approximately 18,000 professionals to achieve lasting impact and shape a meaningful future.

Founded in 2018
McLean, Virginia, USA
15K employees (176 in marketing)
66% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
89.1K
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
48.4%
Direct
43.2%
Referral
5.8%
Social
1.7%
Paid
0.8%

Headcount Trend

Current headcount: ~15.1K

Marketing Team

Marketing Team Size
112 (1% of company)
Median Career Experience
14.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$750K
Last Raise
$750K
Grant, 3 years ago

Funding History

  • Feb 2023
    Grant • $750K

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