Marketing Specialist, Government

District of Columbia, USA (On-site)

$72K/yr – $115K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive practice marketing and BD support as the go-to marketing partner for the designated practice, coordinating materials, campaigns, and pursuit support.

  • Own qualifications messaging, proposals, and interview collateral for pursuits.
  • Must-have: 5+ years of marketing experience with InDesign proficiency.
  • Standout: Close collaboration with MarCom and practice leaders across multiple projects.

Job Description

Responsibilities

  • Works closely with practice leaders to support their business development program as the go-to and trusted source for marketing efforts
  • Monitors and assists practice leaders and business development directors on target client information within the CRM system and is responsible for system reporting management and analysis for their designated practice
  • Collaborates with Business Development on competitive intelligence, client and competition research as needed to support prepositioning pursuit efforts including preparation and implementation of client capture plans for target clients
  • Manages, creates and/or oversees qualifications messaging, proposal submissions and interview collateral including content and graphics (writing/editing text and design layouts) working within firm brand standards with the support of enterprise marketing professionals and practice leaders
  • Provides strategic thinking related to marketing outreach: brochures, qualification packages, fee proposals and presentations and tailors appropriately to support the needs of the practice
  • Prepares and maintains practice specific BD resource materials, portfolios and boiler plate information working with Marcom resource manager
  • Produces specialized pursuit collateral based on client RFP asks in collaboration with marketing managers
  • Participates on the pursuit submission process with pursuit team on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines with marketing managers or on own for select pursuits
  • Manages and oversees the quality control of practice specific marketing materials
  • Acts as a liaison for internal and external communications of practice marketing news and developments with centralized MarCom team

Requirements

  • Bachelor’s degree in Journalism, Marketing, Communication or related degree such as graphic design
  • Typically with 5+ years of marketing experience
  • Proficiency in InDesign
  • Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
  • Excellent writing skills with experience in graphically designed page layouts
  • Excellent attention to detail and commitment to excellence
  • Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
  • Strong organizational skills and the ability to work on multiple projects at the same time
  • Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
  • Ability to solve problems and apply innovative solutions

Preferred

  • Previous experience with government procurements, e.g., SAM.gov
  • Previous experience with subscription services, e.g., GovWin.co
  • Previous experience with completion of government forms, e.g., SF330
  • Previous experience with design-bid-build and design-build procurements
  • Previous experience with Phase 1/Phase 2, RFQ/RFP best-value procurements

Benefits

  • HKS offers a comprehensive total compensation & benefits package with health, dental, and vision care coverage, 401(k) plans, life & AD&D insurance, short/long term disability plans, paid days off (sick leave, parental leave, vacation), and much more for benefits-eligible employees.
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HKS, Inc.

HKS is a global firm of architects, designers, planners and advisors who create places noted for their beauty and performance. Our 1,500 people in 27 offices are united by the belief that an environmental, social and governance approach to design achieves design excellence. In 2023, we became a carbon neutral firm. We value honesty, diversity and inclusion and we celebrate creative thinking. In partnership with our clients and collaborators, we craft powerful ideas and solutions. Together we create places that stand apartWe nurture a culture of extraordinary people with curious and creative minds who are passionate about delivering elegant solutions. We also have a dedicated research team devoted to discovering processes and ideas that improve outcomes for everyone. In everything we do, we're mindful of the fragility of all life and of the planet.

Founded in 1939
Dallas, Texas, USA