Responsibilities

• Plan, execute, and optimize marketing campaigns across digital and traditional marketing channels.
• Develop engaging content for websites, social media platforms, email campaigns, blogs, and promotional materials.
• Support brand awareness, lead generation, customer acquisition, and customer retention initiatives.
• Conduct market research, competitor analysis, and customer insight studies to identify opportunities and industry trends.
• Manage and monitor social media platforms, audience engagement, and content performance.
• Collaborate with sales, product, design, and business teams to develop and implement effective marketing strategies.
• Track campaign performance, analyze marketing metrics, and provide actionable recommendations for improvement.
• Support SEO, SEM, content marketing, email marketing, and paid advertising initiatives.
• Coordinate events, webinars, partnerships, product launches, and promotional activities.
• Stay updated on emerging marketing trends, technologies, and best practices.

Requirements

• Experience in marketing, digital marketing, communications, branding, or a related field is preferred.
• Strong understanding of marketing principles, customer behavior, and brand management.
• Excellent written, verbal, and presentation skills.
• Familiarity with social media platforms, content creation, and digital marketing tools.
• Knowledge of Google Analytics, Google Ads, Meta Ads Manager, SEO, SEM, email marketing platforms, and marketing automation tools is an advantage.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Creative thinking with strong attention to detail.
• Ability to manage multiple projects and deadlines effectively.
• Proficiency in Microsoft Office, Google Workspace, and marketing-related software tools.
• Bachelor’s degree in Marketing, Business, Communications, Media, Advertising, or a related field is preferred.

Benefits

• Opportunities to work on impactful marketing campaigns and brand-building initiatives.
• Exposure to digital marketing, growth strategies, and customer engagement programs.
• Professional development and career advancement opportunities.
• A collaborative, innovative, and performance-driven work environment.
• Hands-on experience with modern marketing technologies and analytics platforms.