Marketing Specialist, Franchise Marketing

Minneapolis, MN (Hybrid)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 5 hrs ago

Job Summary

Own and optimize franchise marketing programs from planning to execution, engage franchise partners and vendors, and drive data-driven marketing operations and insights.

  • Oversee program management and deployment
  • Collaborate with franchisees and vendors to drive adoption
  • Analyze performance and report actionable insights

Job Description

Responsibilities

  • Franchise Marketing Program Management & Execution
  • Manage and support local marketing programs, including campaign execution, stakeholder communications, reporting, and performance tracking.
  • Coordinate program deployment and identify opportunities to improve marketing effectiveness and business results.
  • Franchise Partner Engagement & Support
  • Partner with franchisees, field teams, channel managers and vendors to support program adoption and execution.
  • Serve as a trusted resource by resolving issues, gathering feedback, and implementing program enhancements.
  • Marketing Operations, Content & Analytics
  • Coordinate marketing assets and collateral to support promotions, product launches, and local marketing initiatives.
  • Analyze program performance, develop reports and presentations, and provide insights that support business decisions.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2-5 years of experience in Marketing, Brand Communications, or a related field.
  • Demonstrated experience managing multiple projects and competing priorities in a fast-paced environment.
  • Strong communication, project management, organization, and stakeholder management skills.
  • Ability to effectively write light copy for direct mail, website content, press releases, and other initiatives.
  • Experience analyzing marketing performance and using data to support recommendations and decision-making.
  • Proficiency with Microsoft Office Suite: Excel, PowerPoint, Word, Outlook, Teams, CoPilot
  • Experience utilizing marketing reporting and data analysis tools such as Power BI

Preferred

  • Experience supporting franchise, retail, dealer, or multi-location marketing programs.
  • Experience working with marketing agencies, vendors, or marketing service providers.
  • Experience supporting multi-channel marketing campaigns and creating marketing collateral.
  • Familiarity with marketing analytics, CRM/customer engagement platforms, and digital marketing tools
  • Strong collaboration skills with the ability to build relationships across diverse stakeholder groups.

Benefits

  • Health & Financial: Medical, Dental, Vision, 401(k) with company match, family hearing aid benefits, and tuition reimbursement.
  • Work-life Balance: Generous vacation, safe and sick leave, paid holidays, paid volunteer time off, parental leave and bereavement.
  • Well-being: Access to our Wellness Hub and Employee Assistance Program (EAP), providing holistic support for you and your family.
  • Career Development: Access to Ampli-Academy, LinkedIn Learning, Coursera, team training, and additional specialized training.
  • Commuter Support: Reimbursement for transportation (parking downtown, bus or train).
Miracle-Ear, Inc. logo

Miracle-Ear, Inc.

A trusted resource for hearing solutions for over 75 years, Miracle-Ear uses state-of-the-art technology to remove the barriers of hearing loss. The Minneapolis, MN-based company specializes in custom hearing solutions that feature discreet, comfortable products designed to meet each individual's hearing loss needs. Free hearing tests are available at all of the company's 1,500 franchised locations nationwide. Franchise opportunities are available for those interested in running their own Miracle-Ear business with the support of a nationwide industry leader.

Founded in 1948
Minneapolis, Minnesota, USA
1.6K employees (32 in marketing)

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

See all Miracle-Ear, Inc. salaries

Marketing Team

Marketing Team Size
32 (2% of company)
Median Tenure
9 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
362.7K
Monthly Google Ads Budget
$95.7K
Traffic Source Mix
Search
58.7%
Direct
32.6%
Referral
5.5%
Social
1.2%
Paid
1.9%

Headcount Trend

Current headcount: ~1.6K

Recent News

Miracle-Ear, Inc. logo

Marketing Specialist, Franchise Marketing

Miracle-Ear, Inc. · Minneapolis, MN · Hybrid