Responsibilities

• Own the day-to-day of our email marketing and lead generation programs to increase prospect engagement and drive high-quality leads to our sales team
• - Assist in creating, managing, and optimizing email, drip, and nurture campaigns, including audience segmenting and personas
• - Support the development of lead nurturing plans for our highest-value leads
• - Learn and use tools like Salesforce, Google Analytics, and Lead Forensics to help execute campaigns and track their effectiveness
• Help FRT stay a thought-leader in its industry by supporting and growing our social media presence
• - Create, curate, edit, and schedule content — including images, video, and text — that builds meaningful connections
• - Listen, respond, and engage with FRT's followers on LinkedIn
• Contribute to a range of projects across the marketing department
• - Help keep the company website fresh by publishing new content, refreshing existing content, and flagging ways to improve navigation and visibility
• - Assist in producing marketing communications including brochures, exhibition-related projects, emails, and social posts

Requirements

• A real passion for marketing and an eagerness to learn, demonstrated through generating ideas and a willingness to roll up their sleeves and execute
• Familiarity with Salesforce Marketing Engagement (Pardot), WordPress, HubSpot, or InDesign is a plus — but a willingness to learn them matters more
• A can- and will-do attitude and a healthy dose of self-direction
• Excellent verbal and written communication skills
• Strong organizational skills and the ability to juggle multiple, at times competing, deadlines
• Intense attention to detail, maintaining both accuracy and consistency
• An ability to build effective relationships with a wide range of people
• Some exposure to B2B marketing — through internships, coursework, or 1–3 years of experience — with a particular interest in email marketing and lead generation
• An intellectually curious personality and a genuine commitment to continuous improvement
• Of course, a desire to join a growing company with a vibrant, entrepreneurial culture

Preferred

• Familiarity with Salesforce Marketing Engagement (Pardot), WordPress, HubSpot, or InDesign is a plus — but a willingness to learn them matters more
• Some exposure to B2B marketing — through internships, coursework, or 1–3 years of experience — with a particular interest in email marketing and lead generation
• An intellectually curious personality and a genuine commitment to continuous improvement
• A desire to join a growing company with a vibrant, entrepreneurial culture