Marketing Specialist

Dallas, TX (On-site)

$69K/yr - $71K/yr (Est.)Mid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and guide growth initiatives by researching competitor activities, industry trends, and consumer behavior to identify joint partner or channel opportunities that expand brand reach.

  • Coordinate marketing initiatives with communications and marketing teams to support product growth.
  • Analyze sales data and marketing metrics to measure ROI and campaign effectiveness.

Job Description

Responsibilities

  • Under general supervision, work with the analysis team to research competitor activities, industry trends, performance metrics, and consumer behaviors to identify joint partner or channel opportunities that increase brand awareness and reach new markets.
  • Collaborates with communication and marketing teams, to develop effective communication and marketing initiatives to support growth and expansion of products. Coordinate implementation of sales, acquisition programs, and campaigns.
  • Establish cross functional internal and external relationships to grow program support and advocacy. Serves as day-to-day representative for communication between partners and the business development group.
  • Gather and analyze sales data and marketing metrics to determine the effectiveness of marketing strategies or partnerships and measure the return on investment (ROI). Prepare various reports to include trends, performance metrics, and key data points.
  • Perform other duties as assigned.

Requirements

  • Four years of experience in customer relationship marketing, sales, or analysis.
  • Bachelor's degree and two years of experience in customer relationship marketing, sales, or analysis.
  • Work – Onsite (HQ – Dallas, Texas)
  • Remote/Telework not authorized per Presidential Memorandum “Return to In Person Work”
  • PCS Not Authorized/LSP Not Authorized
The Exchange logo

The Exchange

3.2 Glassdoor

Since 1895, the Army & Air Force Exchange Service has gone where Warfighters and their families go to provide quality, tax-free merchandise and services military communities need – regardless of location, risk or challenge. The Exchange supports Warfighters at the tip of the spear, bringing necessities and a taste of home to remote locations and war zones where traditional retailers can't operate. Wherever our troops are, the Exchange is there: Since 9/11, more than 4,900 Exchange associates have deployed to serve in conflict situations.As the Department of War's largest retailer, the Exchange offers this tax-free shopping benefit to 33.5 million eligible active-duty military; retirees; military family members; National Guard members; Reservists; Purple Heart recipients; former prisoners of war; Veterans with service-connected disabilities; caregivers of eligible disabled Veterans designated by the Department of Veterans Affairs as primary family caregivers; non-disabled, honorably discharged Veterans (online only); authorized Public Health Service associates; authorized National Oceanic and Atmospheric Administration associates; Coast Guard members; and DoW and Coast Guard civilian employees who hold Common Access Cards (DoW and Coast Guard civilian retirees have online-only privileges).The Exchange is a major employer of military families, with 85% of Exchange associates connected to the military. Approximately 45% of the Exchange's U.S. workforce comprises Veterans, military spouses and dependents.The Exchange gives active-duty military spouses first consideration for open positions, and the continuity program lets military spouses transfer to an Exchange when their family has a permanent change of station. For military families, an Exchange career means benefit retention, retirement opportunities and stability.The Exchange operates over 5,000 facilities in over 30 countries, 50 states and four U.S. territories. We go where you go!

Dallas, Texas, USA
7.5K employees (396 in marketing)
43% recommend to a friend
63% CEO approval

Salaries

SalaryGuide estimate

$69K/yr – $71K/yr

Modelled from 4 comparable roles.

See all The Exchange salaries

Funding

Total Funding
$940M
Last Raise
$200M
Debt Financing, 14 years ago

Funding History

  • Apr 2012
    Debt Financing • $200M
  • Nov 2009
    Debt Financing • $90M
  • Jul 2009
    Debt Financing • $650M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$116.3K
Traffic Source Mix
Search
24.2%
Direct
66%
Referral
7.2%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Recent News

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Marketing Specialist

The Exchange · Dallas, TX · On-site