Marketing Specialist, Events & Campaigns

USA (Remote)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead end-to-end lifecycle and email marketing for partner programs, coordinating content, assets, and deployments to meet event and campaign deadlines.

  • Own email creation, QA, and deployment (HubSpot) for partners, associations, and Clasp audiences.
  • Must-have: 2–5 years in lifecycle/email marketing, performance support, or marketing operations.
  • Standout: Strong cross-functional coordination with Partner Success and events teams to hit deadlines and quality standards.

Job Description

Responsibilities

  • Campaign & Lifecycle Marketing (Email) - Build, QA, and deliver marketing emails in HTML/HubSpot for partners, associations, and Clasp audiences; incorporate stakeholder feedback and manage final approvals and handoff for deployment.
  • Manage nurture and reminder sends for event registrants (e.g., “see you tomorrow” reminders), draft copy, and coordinate lists/segments as needed.
  • Coordinate creation, partner review, launch, and measurement for paid campaigns across platforms (e.g., Meta/TikTok/Google where applicable).
  • Pull and share campaign performance metrics on defined dates; maintain/clean tracking spreadsheets and ensure UTMs/tracking are correctly implemented.
  • Produce and ship event collateral (one-pagers, postcards, flyers, signage), manage ordering logistics, and ensure materials are accurate and on time for conferences/career fairs.
  • Create webinar/event promotional assets (LinkedIn/social graphics), ensure required disclaimers are included, and flag/correct registration page details when needed.
  • Implement minor-to-moderate website updates to partner/program landing pages (copy edits, image swaps, formatting fixes) and troubleshoot small issues quickly to meet go-live dates.
  • Create and maintain reusable Canva templates (e.g., partner social templates, blog cover templates) and adapt assets for different roles/audiences (e.g., SLP, Optometry, CRNA).
  • Develop ad and conference creative, coordinating reviews with internal teams and external partners.
  • Partner closely with Partner Success to route assets for partner approval, meet external deadlines, and keep stakeholders informed of status and next steps.

Requirements

  • 2-5 years experience in lifecycle/email marketing, performance marketing support, or marketing operations (B2B2C a plus).
  • Familiarity with tools such as HubSpot (or similar ESP), Canva, CMS workflows (Sanity or equivalent), and ad platforms (Meta/TikTok/Google).
  • Excellent project management: can juggle many concurrent requests, manage dependencies, and hit immovable event deadlines.
  • High attention to detail (disclaimers, compliance notes, correct dates/times, correct role/program naming).

Benefits

  • Competitive cash and equity compensation
  • Health benefits (health, dental, & vision), 401k
  • Commuter benefits
  • Flexible PTO policy
  • Opportunities to grow and perform in a fast-paced environment alongside a stellar team.
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Clasp

CLASP is the leading global authority on efficient appliances’ role in fighting climate change and improving people's lives. With 25 years’ expertise and offices on four continents, CLASP collaborates with policymakers, industry, and leading experts to deliver clear pathways to a more sustainable world for people and the planet.

Founded in 1999
Washington, District of Columbia, USA
180 employees (17 in marketing)