Responsibilities

• Support and execute a company-wide rebrand, including visual identity, messaging, and digital presence
• Lead the launch and ongoing optimization of our new e-commerce website, collaborating with internal stakeholders and external partners as needed
• Design, update, and maintain web pages with a strong focus on user experience, conversion, and brand consistency
• Plan, execute, and optimize paid digital advertising campaigns (e.g., Google Ads, social platforms)
• Track, analyze, and report on marketing performance metrics, translating data into actionable insights
• Collaborate closely with the Marketing Manager and executive team to align marketing efforts with business goals
• Ensure all marketing initiatives are mission-aligned, data-driven, and performance-focused
• Monitor and analyze website performance using search engine optimization (SEO) techniques, ensuring content is optimized for search visibility
• Independently research and learn about Google algorithms, AI implications for search results, and best practices for website performance
• Perform other related duties as assigned by management to support overall operations

Requirements

• BS in Marketing or equivalent work experience
• Proven experience in digital marketing, demonstrating a strong understanding of online strategies and trends
• 3+ years of experience with Web and Multimedia technologies, enhancing your ability to contribute effectively in this role
• Proficient in HTML, CSS, JavaScript, PHP, and WordPress, with a solid foundation in front-end development
• Familiarity with Adobe Creative Suite applications, including Photoshop, Illustrator, and Premiere, to support multimedia projects
• Hands-on experience with paid advertising campaigns
• Experience supporting or leading an e-commerce website
• Direct involvement in rebranding initiatives or major brand updates
• Strong understanding of marketing analytics and performance measurement
• Web design or CMS experience (e.g., Shopify, WordPress, or similar platforms)

Preferred

Benefits

• a competitive compensation package along with a comprehensive benefits program that includes health insurance, dental insurance, company-paid vision insurance, company-paid life insurance, a 401(k) with company match, and a generous paid time off (PTO) package
• You’ll be part of a collaborative and innovative team environment with opportunities for professional growth while helping design some of the top-performing dental offices across North America