Responsibilities

• Plan, build, and optimize paid search campaigns across platforms including Google Ads, Meta, and other digital advertising channels.
• Manage and monitor paid search and paid social campaigns to ensure performance and budget efficiency.
• Conduct A/B testing to improve ad copy, creative, targeting, and overall campaign performance.
• Track and report on key performance metrics including CTR, CPC, conversion rate, ROAS, and CPA.
• Conduct keyword research to support both paid and organic search strategies.
• Assist with on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
• Ensure SEO best practices are implemented across blogs, landing pages, and product pages.
• Monitor website performance using tools such as Google Search Console and BrightEdge.
• Work with analytics teams to analyze campaign performance and identify actionable insights.
• Support reporting efforts by maintaining dashboards and performance tracking tools.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 24 years of digital marketing, SEM, or related experience.

Preferred

• Experience with digital marketing tools such as Google Ads, Meta Ads Manager, and Bing Ads preferred.
• Experience with Google Analytics, Google Tag Manager, and reporting dashboards preferred.
• Google Ads certification is a plus.

Benefits

• We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k,Employee Purchase Discount, and Tuition Reimbursement.
• Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service!
• Active military, transitioning service members and veterans are strongly encouraged to apply.