Marketing Specialist, Customer Centricity

Job Description: Marketing Associate, Brand Content & Communications

Location: Remote

Company: Finlays Solutions

Position: Marketing Associate, Brand Content & Communications

Summary

Finlays Solutions is seeking a creative and dynamic Marketing Associate, Brand Content & Communications to join our Marketing team. This role involves collaborating with various teams to develop and manage internal and external communications and promote brand successes. The Marketing Associate, Brand Content & Communications will support the development and execution of brand content to achieve growth goals and ensure consistency to our brand values and identity.

 Key Responsibilities

• Content Development:Createbrandmarketing plan content to support product launches, promotions, and campaigns across multiple channels, including digitalandsocial media.
• Creative Execution:Execute and deliver creative materials for both internal and external audiences in adherence to brand guidelines.
• Strategic Account Content:Develop customized presentations and high‑touch sales materials for priority customers, translating brand positioning and visual identity into compelling, customer‑specific narratives that support salesconversations.
• Cross-functional Communication:Collaborate with productmarketing, sales, and R&D teams to ensure brand consistency and alignment with businessobjectives;Maintainintranetmarketing hub as a communication platform to update internal teams.
• Project Management:Intake creative projects, communicate with stakeholders, manage timelines, and ensure successful execution.
• Campaign Collaboration:Work with the Marketing team to ensure creative assets align with campaignobjectives, testing and refining to meet goals and KPIs.
• Promotion:Promote business line wins, innovations, and achievements(internally and externally)
• Awards Tracking:Track anddevelopindustry award submissions and nominations.

Required Skills

• Communication:Strong writing, editing, and storytelling skills with the ability to tailor messages for different audiences and platforms.
• Design Skills:Experience in Adobe Creative Cloud products (InDesign, Illustrator, Photoshop) and/or Canva.
• Technical Proficiency:Proficient in Microsoft Office Suite,Asana/or similar, and other relevant communicationand project managementtools.
• Interpersonal Skills:Excellent verbal and written communication skills; ability to collaborate effectively across teams.
• Professional Experience:2-3 years of relevant professional experience.