Marketing Specialist - CRM at Upbound Group | Plano, TX

Upbound Group

Marketing Specialist - CRM

Plano, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive omni‑channel lifecycle campaigns for Rent-A-Center using Zeta, with real‑time personalization and strong deliverability.

Own multi‑channel lifecycle campaigns from planning to QA and deployment with personalization at scale.
Must-have: 3–5+ years CRM/email exp and Zeta/AMPscript/Liquid proficiency.
Standout: Plano, TX in‑office role with cross‑functional data collaboration.

Job Description

Responsibilities

Orchestrate omni‑channel journeys, promotional and transactional campaigns across email, SMS, push, direct mail, and in‑app to deliver timely, personalized and dynamic messages powered by our CDP (Zeta Marketing Platform).
Be an expert in Rent-A-Center first‑party data using SQL‑driven, and rule-based logic (e.g. within Zeta) to segment and target behaviors and lifecycle stages; run A/B and multivariate tests to continuously optimize performance.
Personalize at scale using templating/scripting (e.g., AMPscript, Liquid) and real‑time data; set up, QA, and monitor automations and triggered campaigns.
Ensure campaigns deploy accurately and on time and communicate and troubleshoot with urgency when needed to assist in root cause analysis
Safeguard deliverability & compliance: manage list hygiene; follow SPF/DKIM/DMARC best practices; ensure CAN‑SPAM, GDPR/CCPA, and SMS compliance.
Collaborate cross‑functionally with Product pods, Data Services, Personalization, Legal, and CRM teammates to translate business asks into data requirements and flawless execution.
Gain knowledge on lifecycle KPIs, ensure campaigns are configured to translate into actionable reporting cuts with data analytics, including ad hoc or long-term holdbacks.
Continuously improve processes, tooling, and QA to increase speed, quality, and reliability of every launch.

Requirements

3–5+ years hands‑on lifecycle/CRM/email experience in a fast‑paced environment, with strong project management and cross‑functional collaboration skills.
ESP/CRM proficiency (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Hubspot) and dynamic content/personalization (AMPscript/Liquid).
SQL for marketing: audience creation, complex segmentation, and QA of lists/counts.
Deliverability & compliance know‑how (SPF/DKIM/DMARC; CAN‑SPAM/GDPR/CCPA; TCPA/10DLC for SMS).
Meticulous attention to detail and brand stewardship from build to deployment.
This position is in-office (Monday through Friday) in Plano, TX

Preferred

Experience orchestrating omni‑channel 1:1 programs and dynamic content across multi‑brand portfolios.
Working knowledge of AI‑assisted workflows for content, QA, or decisioning (with human‑in‑the‑loop controls).
Basic front‑end fluency beyond email (landing pages, tracking/UTMs) and light API/webhook literacy.

Upbound Group

Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD)At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all.Our Brands:Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale.Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico.For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.

319 employees

upbound.com