Marketing Specialist

Albany, NY (Hybrid)

$45K/yr – $50K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own content and asset workflow for multi-unit corporate brands, with emphasis on lead routing, CRM hygiene, event-driven campaigns, and cross-functional collaboration.

  • Content & Collateral: drive product and non product content, new course materials, and sales-facing sheets with internal stakeholders.
  • Operations & Data Hygiene: own Salesforce, Pardot, and asset libraries, routing of inbound requests, and targeted audience lists for campaigns.

Job Description

Responsibilities

  • Assist in content (product and non-product) creation in collaboration with the Associate Marketing Manager and Director of Marketing and Design Services for all social media channels.
  • Follow and engage with corporate multi-unit brand clients, target A&D clients, and contractors to foster community interaction and increase brand visibility.
  • Follow and engage with industry associations, such as NEWH, IIDA, and AIA.
  • Administer responsibilities on organizational platforms such as Salesforce and Planner.
  • Handle incoming marketing and lead requests via Pardot, Salesforce, and Outlook, ensuring accurate routing and timely follow-up.
  • Maintain organized folder structures, marketing assets, product documentation, and supporting files to ensure efficient access and consistency across the department.
  • Maintain marketing databases, audience segmentation lists, and campaign distribution lists within Salesforce and Pardot to support targeted communications and lead management efforts, in collaboration with the Director of Marketing and Design Services.
  • Maintain CEU courses, including presentations, flyers, registration, and recording attendance.
  • Manage the creation and approval of new courses.

Requirements

  • 1-2 years’ experience in marketing.
  • BA in marketing or related field (relevant experience in place of a degree will be considered).
  • Travel possible
  • A collaborative nature and an ability to be flexible in a changing and high-growth environment.
  • Working knowledge of Windows Office Suite (Outlook, Excel, Word, etc).
  • Working knowledge of Adobe Creative Suite & Canva
  • Working knowledge of CRM and marketing automation systems such as Salesforce and Pardot
  • Experience in commercial construction, architecture, and design is a plus.

Preferred

  • Experience in commercial construction, architecture, and design is a plus.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Vision insurance
Creative Materials Corporation logo

Creative Materials Corporation

Creative Materials has been supplying high-quality surface materials to the commercial construction industry since 1993. Creative Materials’ brand story is one of commitment, service, and care for others. With a consultative approach, unparalleled product sourcing capabilities, and a nationwide supply chain, Creative Materials is dedicated to helping clients create with confidence and making every project and interaction a success.

Founded in 1993
Albany, New York, USA
59 employees (8 in marketing)

Traffic Signals

Monthly Visitors
30.4K
Traffic Source Mix
Search
40.5%
Direct
46.7%
Referral
9%
Social
2.3%
Paid
1%

Headcount Trend

Current headcount: ~59

Marketing Team

Marketing Team Size
7 (12% of company)
Marketing Roles Posted (Last 30 Days)
1