Marketing Specialist at Clearwater Marine Aquarium | Clearwater, FL

Marketing Specialist

Clearwater, FL (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end digital marketing for CMA across social, email, and website to drive visitors, donors, and community engagement; blend content creation with automation and analytics.

Own multi-channel campaigns and audience journeys across social, email, and web platforms.
Build, test, and optimize email automations, segments, and reporting for guest and donor flows.
Collaborate on content capture, platform management, events content, and influencer partnerships to feed campaigns and social proof.

Job Description

Collaborate with the marketing team to manage CMA’s platforms (Facebook, Instagram, Tiktok, YouTube, LinkedIn, etc.)
Create digital content for social media, email, website, advertising, and CMA member communications
Engage with online communities and monitor digital conversations
Attend weekend/evening events as needed to gather content for campaigns
Monitor media alerts and online mentions of CMA
Assist with website edits and updates
Develop and deliver email campaigns, including membership and donor updates
Create and refine PowerPoint presentations for internal and external audiences
Plan email marketing automation workflows
Manage email campaigns end-to-end: planning, targeting, setup, testing, execution, reporting, and optimization

Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred, experience on a 1 on 1 basis may be substituted
Minimum 3 years of experience in digital marketing
Experience using HubSpot, or similar marketing CRM, and marketing automation platforms
Proficient in Microsoft Word, Outlook, Excel, and PowerPoint
Strong organizational and project management abilities
Ability to analyze and interpret campaign reports
Understanding of email deliverability and mobile-first design
Professional communication and collaboration skills
Adaptability to shifting priorities and timelines
Experience with these tools preferred or an ability to learn these tools required

Digital portfolio recommended

Clearwater Marine Aquarium

OUR MISSION: We believe in preserving our environment while inspiring the human spirit through leadership in the rescue, rehabilitation, and release of marine life; environmental education; research; and conservation. We are a non-profit 501(c)(3) organization.

Founded in 1972

Clearwater, Florida, USA

287 employees (17 in marketing)

www.cmaquarium.org