Responsibilities

• Execute integrated go-to-market campaigns and marketing programs from planning through execution, measurement, and analysis.
• Analyze campaign performance and metrics, translating marketing data into clear insights and recommendations for stakeholders.
• Own and manage the Enterprise Marketing Team budget, including tracking, invoice processing, and accurate reporting.
• Support large-scale events, sales enablement, and corporate communications through the coordination, activation, and distribution of relevant campaign materials and communications.
• Write and manage copy for social posts, Marketing Updates, and website advertisements, ensuring content is accurate, on-brand, and aligned with campaign objectives.
• Use Broadridge marketing tools, including Pardot and Sprinklr, and learn internal processes to streamline marketing execution.
• Build strong relationships across the organization and collaborate closely with Marketing Centers of Excellence and agency partners.
• Serve as the marketing and communications liaison for Broadridge Partnerships and Broadridge Consulting Services, supporting their marketing and communication programs.
• Manage the Broadridge Enterprise awards program and annual campaigns.

Requirements

• Bachelor’s degree, preferably with a concentration in marketing.
• 2+ years of experience in B2B product marketing, digital marketing, field marketing, or a related discipline, preferably within the financial services or technology industry.
• Experience managing multi-channel marketing campaigns, digital delivery, agency relationships, stakeholder coordination, and webinars or events.
• Understanding of the modern marketing ecosystem, including marketing technology platforms and campaign measurement.
• Excellent verbal and written communication skills, including the ability to tailor communications for diverse internal and external audiences.
• Ability to manage multiple business and sales stakeholders while maintaining strong attention to detail and follow-through.
• Strategic thinker, inquisitive, and demonstrate sound judgment, with the ability to prioritize efficiently in a fast-paced, highly matrixed work environment.