Responsibilities

• Assist planning, executing, and optimizing digital marketing campaigns across email, social media, sales, and web platforms
• Support the development of integrated marketing strategies for product launches, promotions, and brand initiatives
• Monitor campaign performance and adjust strategies to maximize engagement, traffic, and ROI
• Implement and manage SEO strategies including keyword research, on-page optimization, blog optimization, metadata updates, and content structuring to improve organic search visibility
• Monitor website performance and search rankings using analytics and SEO tools to identify growth opportunities
• Manage and maintain social media channels including Instagram, Facebook, LinkedIn, TikTok, Reddit, and emerging platforms
• Create, schedule, and publish engaging content aligned with brand voice and compliance standards
• Engage directly with online communities by responding to comments, DMs, reviews, and customer inquiries in a timely and professional manner
• Build relationships with consumers, creators, influencers, and local cannabis communities to strengthen brand loyalty and awareness
• Track trends, audience insights, and competitor activity to support growth opportunities and cultural relevance

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 1–3 years of digital marketing experience in cannabis, alcohol, CPG, or related industries
• Strong understanding of social media strategy, SEO, email marketing, community management, and digital advertising
• Experience with marketing and analytics platforms such as Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, Klaviyo, SEMrush, Ahrefs, or similar tools
• Excellent written, verbal, and visual communication skills
• Highly organized with the ability to manage multiple projects and deadlines
• Must be able to work on-site full-time
• Must be legally eligible to work in the cannabis industry where applicable
• Valid driver’s license, reliable personal vehicle, and ability to travel locally as needed for events, retail visits, vendor meetings, and brand activations
• Flexibility to attend occasional evening or weekend events

Preferred

• Proficiency in Canva and/or Adobe Creative Suite preferred