Break Method | Behavioral Intelligence & Brain Pattern Mapping

Marketing Specialist

USA (On-site)

$60K/yr – $84K/yrMid Level3+ years expContract

Posted 3 days ago

Job Summary

Own Break Method's marketing execution across channels and translate its behavioral science into resonant messaging while leading paid acquisition, social, email, and analytics to drive growth.

Own strategy and brand-aligned marketing execution across channels
Lead paid acquisition, social, and email programs with data-driven optimization
Build analytics, reporting, and data-informed decision making for growth

Job Description

Responsibilities

Own Break Method's marketing execution across channels, working within the brand voice and positioning set by leadership
Translate Break Method's behavioral science and Brain Pattern Mapping™ methodology into messaging that resonates with individuals, families, and clinicians
Plan, launch, and optimize paid campaigns on Meta and Google Ads
Manage budget allocation and continuously improve CAC, ROAS, and conversion metrics
Run structured testing (creative, copy, audiences, landing pages) to drive performance improvements
Own the social strategy and content calendar across relevant platforms
Build an organic presence that establishes credibility and thought leadership in the behavioral intelligence space
Manage or direct any freelance/contract support for content creation
Build and manage email marketing systems: newsletters, nurture sequences, launch campaigns, and lifecycle/retention flows
Segment and personalize campaigns based on user behavior and funnel stage

Requirements

3+ years in marketing, with meaningful ownership of paid acquisition, social, and email, ideally in a DTC, coaching, wellness, online education, or info-product context
Experience owning a product or program launch, or running marketing independently or with minimal support (startup or early-stage experience is a strong plus)
Hands-on PPC experience across Meta Ads and Google Ads, with a track record of managing budgets and improving performance
Strong writer and communicator, able to translate a complex, science-backed methodology into clear, credible messaging for varied audiences
Experience marketing coaching, wellness, or personal-development programs directly to consumers is a strong plus
Data-literate: comfortable in analytics tools and confident making budget/strategy calls based on numbers, not just instinct

Break Method | Behavioral Intelligence & Brain Pattern Mapping

Break Method is building cross-industry behavioral intelligence technology for any setting where decisions depend on understanding how a person actually thinks, responds, and behaves—not simply how they describe themselves.Through our proprietary Brain Pattern Mapping methodology, we identify the hidden cognitive and behavioral mechanisms that shape how people interpret information, respond under pressure, communicate, make decisions, and repeatedly generate outcomes they do not want.Rather than relying solely on self-reporting, symptom management, or years of narrative-based exploration, Break Method uses predictive behavioral technology to map patterns quickly, reveal the underlying logic driving them, and provide a practical strategy for measurable change.Our work combines behavioral science, neurocognition, pattern recognition, and predictive intelligence to transform complex human behavior into actionable data. This allows individuals, practitioners, organizations, and enterprise partners to better anticipate risk, reduce conflict, strengthen trust, and improve decision-making.Break Method is building a new category of behavioral technology—one that moves the industry beyond managing symptoms and toward identifying, predicting, and changing the mechanisms creating them.

Founded in 2014

Ponderay, Idaho, USA

3 employees (1 in marketing)

breakmethod.com