Blue Rose Agency

Marketing Specialist

Grand Island, NE (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Drive multi-channel marketing campaigns and content creation to grow brand reach and engagement.

  • Must-have: Bachelor’s degree in marketing or related field and strong written communication.
  • Standout: Proficiency in Adobe Creative Suite or Canva and solid social media trend awareness.

Job Description

Responsibilities

  • Implement marketing strategies and campaigns to enhance brand awareness and drive customer engagement across multiple channels.
  • Collaborate with internal team members and clients to create, manage, and optimize content for digital, print, and social media platforms.
  • Support social media strategy and execution, including planning, content creation, scheduling, publishing, and engagement across platforms such as Facebook, Instagram, and LinkedIn.
  • Maintain and manage content calendars to ensure consistent, timely, and on-brand messaging across all marketing channels.
  • Monitor social media activity, including comments, messages, and engagement trends, and respond or escalate as appropriate.
  • Stay informed on social media trends, platform updates, and emerging digital opportunities to enhance campaign performance.
  • Analyze campaign performance metrics across digital channels, including social media and email marketing, and prepare reports to measure effectiveness and inform future strategies.
  • Conduct market research and monitor competitor activities to identify growth opportunities and optimize marketing efforts.

Requirements

  • Bachelor’s degree in marketing, communications, digital media, or a related field.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Excellent verbal and written communication skills.
  • Strong attention to detail with the ability to manage multiple projects, deadlines, and priorities effectively.
  • Familiarity with Adobe Creative Suite and Canva is preferred.
  • Basic knowledge of videography and video content creation is a plus.

Marketing Specialist

Blue Rose Agency · Grand Island, NE · On-site