Responsibilities

• Works with Marketing, Sales, and Product Management to develop strategic marketing programs that drives business goals and objectives
• Develop and communicate new ideas for marketing campaigns that support business strategies.
• Coordinates, plans, and executes digital and offline marketing campaigns to support the strategy and plan.
• Oversee annual marketing budget and is responsible for executing tasks within budget.
• Communicates proactively with locations' commercial teams concerning upcoming campaigns.
• Collaborates with Email Marketing Specialist to develop marketing programs throughout the customer lifecycle.
• Collaborates with Paid Media Team to develop and improve paid search and social campaigns including ad copy, keywords and targeting.
• Develop content in partnership with the Content Team to share across channels.
• Works with representatives of industrial publications for cost-effective placement of advertising.
• Work with Marketing Analyst to measure the results of each campaign and present the findings to key internal stakeholders.

Requirements

• Bachelor's degree in Marketing or related field plus at least 2 years of experience in B2B Marketing or similar role
• Strong software skills including MS Office
• Knowledge of Adobe design software such as Photoshop and Illustrator a plus
• Previous experience with web-based marketing would be an advantage
• Willingness to work onsite 3 days per week
• Must be bilingual in English/Spanish
• Strong knowledge of industrial business-to-business sales environment
• Ability to manage and coordinate multiple tasks
• Experience with digital marketing campaigns
• Strong project management skills
• Experience working with other countries (Canada and Mexico) would be beneficial

Preferred

• Experience with web-based marketing would be an advantage
• Experience working with other countries (Canada and Mexico) would be beneficial
• Knowledge of Adobe design software such as Photoshop and Illustrator is a plus

Benefits

• This position offers a competitive salary, annual bonus target, full benefits package, and generous paid time off.