Responsibilities

• Assist with the planning and execution of integrated, multi-channel marketing campaigns that drive patient volume, referrals, and brand awareness.
• Partner with Digital Marketing and Communications teams to develop and launch marketing campaigns and initiatives.
• Conduct market research, competitive analysis, and customer segmentation to support marketing strategies and campaign planning.
• Attend client and stakeholder meetings to understand service line goals and translate them into coordinated marketing campaigns.
• Coordinate marketing campaigns from planning through execution, ensuring deliverables meet timelines, budgets, and quality standards.
• Track campaign budgets, timelines, and key performance indicators, and measure marketing performance and success.
• Ensure consistent brand messaging, tone, and visual identity across all marketing channels and materials.
• Support the testing and implementation of new marketing opportunities and initiatives to improve campaign performance.
• Organize and interpret market research findings to evaluate campaign effectiveness and inform future strategies.
• Create and maintain project tracking tools, timelines, and reporting dashboards to provide visibility into campaign status and results.

Requirements

• 1+ years of broad marketing experience, including internships if relevant.
• Proven experience coordinating marketing campaigns from planning through execution.
• Experience with marketing campaigns and digital marketing initiatives.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Experience collaborating with cross-functional teams and internal stakeholders.
• Comfort tracking budgets, timelines, and campaign performance metrics.
• Strong communication and relationship-building skills.
• Experience with market research, competitive analysis, or reporting.
• Proficiency with Microsoft Office, including Outlook and other productivity tools.
• Bachelor’s degree required.

Preferred

• Experience in healthcare marketing or working in a healthcare environment is helpful and preferred, but not required.
• Background in healthcare or familiarity with healthcare services and terminology.
• Experience with marketing administration tasks, including calendaring and coordination.
• Exposure to marketing strategy development and implementation.
• Ability to evaluate campaign effectiveness using data and insights.
• Interest in staying current with marketing trends, tools, and best practices.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)