Responsibilities

• Creates, schedules, and publishes content across LinkedIn, Facebook, and Instagram in line with the content calendar and brand guidelines
• Monitors engagement and responds to comments and messages
• Supports the employee spotlight series and other ongoing content initiatives
• Assists in building and launching digital ad campaigns across all digital platforms
• Tracks spend, pacing, and performance against goals
• Supports paid promotions of key initiatives, employer partnership announcements, and trade show events
• Updates and maintains website content, including products and services pages, creates blog material, and supports Search Engine Optimization (SEO) efforts
• Tracks performance metrics across social, web, and all other channels
• Compiles regular reporting on reach, engagement, and campaign results
• Flags trends and recommends optimizations to the Marketing and Advertising Manager

Requirements

• At least three (3) years of professional experience in an established business managing digital marketing, social media, or communications
• At least one (1) year of experience in project management
• Knowledge of: Strong understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media platforms
• Knowledge of Marketing analytics
• Knowledge of Data tracking tools like Google Analytics, UTM tracking, and native KPIs
• Knowledge of Social Media platforms, their trends, and best practices
• Knowledge of Email marketing and website Content Management Systems (CMS) platforms
• Skill in: Social content creation including videography, photography, and simple editing
• Skill in: Coordination with vendors, contracts, and cross-team leaders
• Skill in: Content scheduling, planning, and analyzing

Preferred

• At least three (3) years of professional experience in an established business managing digital marketing, social media, or communications
• At least one (1) year of experience in project management

Benefits

• We offer an excellent and affordable comprehensive benefits package to meet the needs of our employees:
• - Vacation and sick days with 10 paid holidays per year
• - Paid Parental Leave-Up to 12 weeks per year paid leave for newborn or newly-placed foster/adopted child (pilot program).
• - Robust and affordable insurance plan to include medical, dental, life, short-term and long-term disability options
• - Exceptional retirement program
• - Optional employee benefits such as deferred compensation plans, credit union membership, and a wellness program
• - An incentivized commuter club and public transportation subsidy program
• Learn more about the Paid Parental Leave program here . For a complete list of benefits provided by The State of Arizona, please visit our benefits page
• Retirement :
• Positions in this classification participate in the Arizona State Retirement System (ASRS). Enrollment eligibility will become effective after 27 weeks of employment.