Responsibilities

• Reflect and role model BOA’s vision, values and Leadership Model and demonstrate passion for our mission across the Marketing team and rest of the organization
• Execute against the Americas strategic marketing plan that drives the company’s trade and consumer strategies while establishing KPIs to measure impact and optimize performance.
• Drive alignment and integration of brand, trade, and consumer marketing across the Americas Commercial and PPID teams
• Ensure consistent implementation of BOA's brand standards, ensuring appropriate voice and messaging are executed by Brand and Retail Partners in the marketplace
• Support and implement Brand Partnership Marketing programs that advance Commercial and Marketing goals, including brand standards, brand partner go-to-market activations, joint marketing, product launch calendar, etc.
• Lead retail education initiatives, including the development of training materials, facilitation of training, management of the Americas’ retail database, and point-of-purchase merchandising
• Execute endemic media campaigns, coinciding with key product launches and key BOA storytelling
• Partner with Marketing Manager to lead the BOA athlete program, including athlete management, content, and storytelling
• Execute a highly targeted BOA event program that drives brand awareness connected to athletes, brand partners, key products, and retail
• Partner with Content, Creative, PR and Digital teams to develop assets supporting key product launches and industry storytelling

Requirements

• Bachelor’s Degree in Marketing or related field of study
• 3+ years of marketing experience, including program development, planning, and execution
• Proven ability to evaluate marketing programs against strategic objectives and performance metrics
• Comfort and experience in providing public presentations
• Demonstrated success in executing measurable marketing plans
• Ability to influence and collaborate effectively with both internal and external stakeholders
• Excellent writing skills, including the ability to communicate brand standards and inspire consumers
• Strong organizational and project management skills, with the ability to prioritize in a fast- paced environment
• Proven ability to collaborate and build relationships with diverse, global teams
• Willingness and ability to travel domestically up to 25%

Preferred

• Experience in the Cycling industry

Benefits

• Comprehensive healthcare plans including Medical, Dental and Vision
• All plans include subsidization from BOA, with one option 100% subsidized by BOA
• BOA also funds HSA accounts for enrolled employees
• 3 weeks PTO to start, paid family leave, sick leave, and volunteer time off
• Matching 401K retirement plan
• Annual cash benefits for fitness, wellness, and BOA products
• Eligibility for stock options within 6 months of employment
• Scholarship opportunities for further education
• Flexible working schedule that includes both days at home and days in the office when needed
• Learning and development opportunities