Responsibilities

• Assist in developing and executing marketing strategies designed to attract new members, promote products and services, and elevate brand awareness.
• Create, manage, and optimize content for social media, the credit union website, and digital communications while ensuring brand consistency.
• Conduct market research on member needs, trends, and competitive activity to support strategic decision-making and campaign planning.
• Work closely with the design team to produce promotional materials, digital graphics, and print collateral aligned with campaign objectives.
• Organize and participate in community events, sponsorships, and outreach initiatives that enhance visibility and strengthen relationships.
• Monitor and analyze the performance of marketing campaigns and initiatives, preparing insights to inform future strategy and improve overall effectiveness.
• Support cross-departmental efforts by providing research, analytics, and creative insights that strengthen brand visibility and member engagement across all channels.
• Ensure effective development and delivery of digital content across platforms.
• Provide strong support for campaigns aimed at new member acquisition.
• Ensure timely production and coordination of marketing collateral.

Requirements

• High school diploma or GED required
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• Working knowledge of PC applications such as Microsoft Office
• Familiarity with social media platforms, content management systems, and basic design tools
• Ability to work independently and collaboratively within a team
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Demonstrated ability to gather, review, and summarize marketing or engagement data
• Ability to clearly articulate ideas, take initiative, and find solutions to challenges

Preferred

• Experience in community engagement or brand promotion is a plus.
• Knowledge of credit union products, services, and policies is preferred but not required.