Marketing Specialist, AI and Automation

USA (Remote)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Support marketing content creation and coordination for a B2B tech environment, using AI tools to scale writing, SEO, and campaign assets.

  • Draft, edit, and publish content across blogs, pages, and social.
  • Leverage AI tools and basic automation to speed up writing and ensure consistency.
  • Coordinate content calendars and assets for SEO, campaigns, and events.

Job Description

Responsibilities

  • Draft, edit, and publish content across formats including blogs, product pages, email copy, case studies, social posts, and collateral.
  • Translate technical information into clear, audience-appropriate messaging while helping maintain content calendars and quality standards.
  • Use AI-enabled tools to improve speed, quality, and consistency across content, research, reporting, and campaign support.
  • Help build, document, and refine repeatable prompts, workflows, and simple automations that improve marketing efficiency.
  • Support website and landing page updates, troubleshoot minor issues, and coordinate with developers or partners on more technical needs.
  • Help optimize page structure, metadata, and digital assets for SEO, usability, and brand consistency.
  • Plan, create, schedule, and publish content across platforms such as LinkedIn, Instagram, YouTube, and others as needed.
  • Monitor engagement, brand mentions, and performance trends to help inform future content and campaign direction.
  • Support the planning and execution of integrated campaigns across digital, email, social, and event channels.
  • Help manage timelines, assets, approvals, and internal documentation including briefs, trackers, and calendars.

Requirements

  • 2–5 years of experience in marketing, graphic design, or digital marketing.
  • Hands-on experience using AI tools and basic automation for creative workflows.
  • Strong writing and editing skills, plus familiarity with social media platforms, content best practices, and digital campaign support.
  • Proficiency with design and web tools such as Canva, Adobe Creative Suite, WordPress, Webflow, HTML, or similar platforms.
  • Highly organized, detail-oriented, and comfortable managing multiple projects in a B2B, technology, industrial, or field-services environment.

Preferred

  • Familiarity with SEO principles and analytics tools such as GA4 and Google Search Console
  • Experience with email marketing platforms such as HubSpot, Mailchimp, or similar tools
  • Proactive, resourceful, and comfortable solving problems independently while collaborating across teams.
  • Creative, organized, and eager to apply AI and automation in practical ways that improve marketing execution.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance
Safeguard Equipment logo

Safeguard Equipment

5.0 Glassdoor

Safeguard Equipment is revolutionizing the electrical safety industry. Our flagship product CompassTM is a personal voltage and current detector that has become essential PPE for workers in some of the world's largest companies and we're just getting started. Join us on our mission to save lives, give back, and constantly innovate.

Founded in 2016
Post Falls, Idaho, USA
30 employees (3 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
32.2%
Direct
42.2%
Referral
12.4%
Social
10.2%
Paid
1.9%

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
3 (10% of company)