Marketing Special Events Coordinator

Los Angeles, CA (Hybrid)

$54K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive local event strategy and partnerships to grow store traffic and priority customer engagement, coordinating with store leadership and Central teams to plan, execute, measure, and optimize experiential marketing efforts.

Job Description

Responsibilities

  • Pursues localized opportunities in alignment with Marketing and Special Events Senior Manager and store leadership to cultivate customers and build sales. Supports local accelerated growth of priority businesses with event intensification that builds store animation and experience.
  • Assists in the planning and full execution of all aspects of in-store events and animation that support the direction of the Central and local strategy. Track post-event result, share photos, and provide feedback to Central partners.
  • Enhances Central event strategy by supporting with local secured sponsorships, co-branding opportunities and/or community initiatives that build productive local relationships with the intent to build loyal customer base, acquire new clients and drive commerce.
  • Partners with the Store Leadership team in creating curated event experiences to build loyalty and share among Bloomingdale’s top spending Luxe, Unlocked and Top of the List (TOL) clients. Partner with local client teams to monitors frequency of visits, engagement and spend as it relates to engagement with eventing.
  • Collaborates with the Central Earned Media team to enhance any local media plans, securing publicity and partnering with brand-appropriate social media influencers and bloggers.
  • Guides General Manager(s) as to productive involvement in outside organizations and events.
  • Leverages corporate philanthropy giving programs to maximize community impact and fundraising.
  • May be called upon as point person for external communication locally.

Requirements

  • 1-2 years direct experience
  • Practices open and continuous communication, values keeping others informed, exemplary organization, attention to detail, and effectively presenting information in a clear, concise manner.
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
  • Hybrid work model that includes in-store (4 days) and remote work ( 1 day) requirements
  • Ability to work a flexible schedule based on event calendar and Company needs.
  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
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Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Salaries

Posted range

$54K/yr – $90K/yr

Taken straight from the job posting.

See all Macy's salaries

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
14

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Recent News

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Marketing Special Events Coordinator

Macy's · Los Angeles, CA · Hybrid