Marketing + Social Media Specialist

Responsibilities

• Onsite Leasing Support (September 1 – January 1) Counts toward: Tallahassee Leasing Support (30%) - Work with onsite teams to plan and run lease-up campaigns, resident retention initiatives, and promotional events, including: Welcome Week, Renewal Launch, Tailgates and Parents Weekend, Homecoming, Renewal Walks, Tabling and Housing Fairs, Run 100% of planned events on schedule. Submit a recap for each one within 5 business days that covers attendance, leads captured, and cost.
• Capture at least [25] qualified leads at each tabling event or housing fair.
• Train and support leasing staff on marketing and leasing tasks, including lead follow-up, so every lead in Entrata is followed up with and closed out: 100% of new Entrata leads get a first response within 24 hours (within 2 hours during business hours). 100% of leads are closed out or moved to the next stage within 30 days. Improve lead-to-tour conversion by 10% and tour-to-lease conversion by 5% compared with the same period last year. Help the Tallahassee properties reach 50% pre-leased by January 1 and a 33% renewal rate by the end of the Renewal Launch window.
• Content Strategy & Social Media Management Counts toward: Portfolio Marketing Performance (40%) - Write, edit, and publish content for each property on all platforms: Instagram (Reels, static posts, and Stories), Facebook (Reels and static posts), TikTok - Publish at least two grid posts, three Story posts, and one Reel or TikTok per property each week, meeting that schedule at least 95% of the time. - Send each property's monthly content calendar for approval by the 25th of the month before. - Run daily social media operations across multiple accounts using Hootsuite. - Manage inboxes and direct messages, including community engagement, replies, and escalations when needed: Answer all DMs and comments within 48 hours (within 24 hours during business hours). Grow organic engagement 15% and followers 10% year over year across the portfolio. Grow leads that come from social media 10% year over year, tracked through UTM links. Improve marketing automation and lead nurturing across email, content, landing pages, and other digital channels: Reach at least a 25% open rate and a 3% click-through rate on marketing emails.
• Branding & Creative Design Counts toward: Brand & Creative Execution (20%) - Create go-to-market materials for new properties and hospitality ventures (such as Sliced Pizzeria), including web and social assets, printed collateral, and launch kits. Finish launch kits at least 30 days before opening. Work with onsite teams to produce leasing, marketing, and operational collateral for each property's needs. All requests will go through a centralized ticketing system. Collateral includes: Flyers and posters, Bandit signs and A-frames, Folders and brochures, Business cards. Complete standard collateral requests within 5 business days and rush requests within 48 hours, meeting those deadlines at least 90% of the time. Standardize branding across the portfolio while keeping each property's own identity (e.g., LV, Hub, Verve): Complete a brand audit and a one-page brand standards guide for every property by November 15, 2026. . Design, source, and produce branded merchandise for each property within the approved budget. Plan and run annual photo and video shoots for property websites and social channels, finished before each year's Renewal Launch. Hold a quarterly content day at each assigned property, for at least 2 per property per year.
• Influencer & Athlete Partnerships Counts toward: Portfolio Marketing Performance (40%) and Leadership & Strategic Initiatives (10%) - Recruit, manage, and directly supervise a team of student influencers and athletes who handle on-campus marketing and events. Build strong relationships with influencer and athlete partners, and manage all of their communication, coordination, and content timelines: Each influencer posts at least 10 times and supports at least 15 on-campus activation per month. Track results with custom UTM links and referral codes. A referral source question will be added to the leasing application: Tag 100% of influencer-sourced leads.
• Leadership & Strategic Initiatives Counts toward: Leadership & Strategic Initiatives (10%) - Visit each out-of-market property (Indianapolis, Cincinnati, and Pittsburgh) at least once per quarter. Train every site team on marketing best practices at least once per semester. Propose and launch at least one new marketing initiative per quarter.

Benefits

• Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.