Marketing and Social Media Manager

Responsibilities

• Brand Strategy & Campaigns • Execute Viking Revolution's brand strategy across every channel — PR, affiliates, advocates, and organic social — keeping voice and positioning consistent everywhere the brand shows up. • Lead quarterly brand campaigns from concept through launch, briefing in creative, copy and partners, and seeing each one through to posting and press.
• Brand Calendar • Own the overall brand calendar: set and communicate priorities by channel, so PR, social, advocate and affiliate activity line up with each quarter's campaign instead of competing for attention.
• PR & Affiliates • Lead the day-to-day relationship with our PR agency: set priorities, run regular check-ins, review plans, and manage scope and budget. • Brief the agency on launches, brand news and campaign moments; review and approve pitches, releases, and talking points. • Build and run Viking's affiliate program: recruit affiliate partners, keep them supplied with assets and offers, and track performance. • Track PR coverage and affiliate results, and hold both programs to agreed goals.
• Barber & Brand Advocates • Build and run a Barber Brand Advocate program: identify barbers who embody the brand, bring them on, and keep them active with product, content and support. • Manage Viking's retail influencer relationships, briefing them on in-store moments and new distribution and turning their content into brand assets.
• Organic Social & Community Management • Own organic social strategy for TikTok and Instagram — the content pillars, the calendar, and the goals behind them. • Create the assets and write the copy yourself, and own posting and scheduling. • Manage community engagement: replies, DMs and comments, keeping the brand voice confident, masculine and approachable. • Identify emerging platform trends in grooming and men's lifestyle content and turn them into testable content formats.
• Sample Fulfillment • Coordinate and ship product samples to press, affiliates, advocates and influencers, keeping inventory and requests organized so nothing falls through the cracks.

Requirements

• 4+ years of experience in brand marketing, PR, or social/community management, ideally at a consumer brand (men's grooming, personal care, or CPG) or an agency.
• Experience managing a PR agency and/or an affiliate program, with a track record of results you can show us.
• Experience building an advocate, influencer or ambassador program — barbers, retail influencers, or a similar creator community.
• A track record of growing organic social channels with work you can show us; strong understanding of TikTok and Instagram ecosystems, trends, and formats.
• Brand Strategy: Comfortable setting brand priorities for a quarter and translating them into a calendar, a campaign brief, and the posts and pitches that bring it to life.
• AI-Native Mindset: You don't just know what AI is — you actively integrate it into your daily workflow, from AI-assisted content creation to automating reporting and outreach.
• Project Management: Strong organizational skills, able to run a brand calendar and manage multiple programs — PR, affiliates, advocates, social, sampling — at once.
• Communication: Excellent communication and relationship-building skills, capable of managing agency, affiliate, and advocate partners directly.
• Adaptability: Thrives in a fast-paced, entrepreneurial environment where priorities evolve quickly and initiative is rewarded.

Preferred

• Experience with men's grooming, lifestyle, or other omnichannel brands that sell both online and in retail.
• Experience with barber, influencer, or creator partnerships specifically.
• Experience running an affiliate program (e.g. ShareASale, Impact, Refersion, or similar platforms).
• Basic photo and video shooting and editing skills.