Marketing and Social Media Leader

Reading, PA (On-site)

$0K/wk – $0K/wkSenior LevelPart time

Posted 2 months ago

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Job Summary

Own social content and community management for a multi-channel program, turning video, image, and UGC moments into engagement and memberships across Instagram and TikTok plus Facebook, Threads, and email.

  • Content ownership: Create and manage content across Instagram, TikTok, Facebook, Threads, and email.
  • Community ownership: Respond to comments and foster welcoming environment with ambassadors and local influencers.
  • Performance focus: Build monthly calendars, track trends, and execute local campaigns to drive memberships.

Job Description

  • Create and manage content for Instagram, TikTok, Facebook, Threads, and email marketing.
  • Capture and edit videos, photos, Reels, Stories, and behind-the-scenes content.
  • Maintain a consistent brand voice that is empowering, inclusive, and fun.
  • Develop monthly content calendars aligned with marketing goals and promotions.
  • Stay on top of social media trends, audio, and platform updates.
  • Respond to comments, messages, and community interactions.
  • Foster a welcoming online environment that reflects DivaDance values.
  • Build relationships with members, ambassadors, and local influencers.
  • Encourage user-generated content and testimonials.
  • Promote classes, events, workshops, and special offers.
DivaDance logo

DivaDance

DivaDance® is a sexy, sweaty, stressfree dance experience for adults. Our dance classes, parties and programs feature original, pop-music inspired choreography for all levels, and our mission is to inspire confidence and build community. Franchise opportunities now available in select states.

Founded in 2016
Austin, Texas, USA
142 employees (32 in marketing)

Traffic Signals

Monthly Visitors
32.3K
Traffic Source Mix
Search
38%
Direct
50.1%
Referral
9.1%
Social
1.7%
Paid
1%

Headcount Trend

Current headcount: ~144

Marketing Team

Marketing Team Size
14 (10% of company)
Marketing Roles Posted (Last 30 Days)
1