Marketing and Social Media Leader at DivaDance® | Reading, PA

DivaDance®

Marketing and Social Media Leader

Reading, PA (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Own the voice and cadence of DivaDance across social and email, turning trends into monthly campaigns and turning members and local creators into advocates.

Content and Community: Own content creation and calendar planning while managing comments and community interactions.
Relationships and Local Activation: Build ambassador networks, partnerships, and grassroots events to drive awareness and signups.
Content and Campaigns: Align posts with promotions, events, and classes, then cultivate user generated content and testimonials.

Job Description

Responsibilities

Create and manage content for Instagram, TikTok, Facebook, Threads, and email marketing.
Capture and edit videos, photos, Reels, Stories, and behind-the-scenes content.
Maintain a consistent brand voice that is empowering, inclusive, and fun.
Develop monthly content calendars aligned with marketing goals and promotions.
Stay on top of social media trends, audio, and platform updates.
Respond to comments, messages, and community interactions.
Foster a welcoming online environment that reflects DivaDance values.
Build relationships with members, ambassadors, and local influencers.
Encourage user-generated content and testimonials.
Promote classes, events, workshops, and special offers.

DivaDance®

DivaDance® is a sexy, sweaty, stressfree dance experience for adults. Our dance classes, parties and programs feature original, pop-music inspired choreography for all levels, and our mission is to inspire confidence and build community. Franchise opportunities now available in select states.

Founded in 2016

Austin, Texas, USA

142 employees (32 in marketing)

divadance.com